AOL Names Wieden + Kennedy to Handle Corporate Branding; BBDO New York Expands Assignment.Business Editors/High-Tech Writers DULLES, Va.--(BUSINESS WIRE)--June 9, 2003 America Online named Wieden + Kennedy to handle its corporate brand advertising account. Separately, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. will consolidate all of its product and service advertising, including the launch of AOL 9.0, with BBDO BBDO Batten, Barton, Durstine & Osborn BBDO Bringing Biogeographic Data Online New York. Said Len Short, Executive Vice President, AOL Brand Marketing, who conducted the search, "This is a great outcome for AOL. Wieden's work was truly brilliant- BBDO's work was brilliant, and the great thing for us is that the two will work brilliantly together." According to Dan Wieden, President and Founder, of Wieden + Kennedy, "What a huge win for us," said Dan Wieden, President, Wieden+Kennedy. "This brand is an intimate part of 60 million lives in this country. Giving it a clear, compelling voice is a massive responsibility. We are thrilled to be chosen." Said Bill Katz, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , of BBDO New York, "Expanding our responsibilities is a tribute to our current broadband effort and recognizes the contributions we have made to AOL's business since we were awarded this account earlier this year." About Wieden + Kennedy Wieden + Kennedy, founded in Portland, Oregon, is one of the largest independently owned advertising agencies, with offices in New York, Amsterdam, London and Tokyo. A full-service, creatively led communications company, Wieden + Kennedy has helped build some of the strongest global brands, including Nike, Miller, ESPN ESPN Entertainment and Sports Programming Network and Coca-Cola. About BBDO New York BBDO New York is the flagship office of BBDO Worldwide, the third largest global agency network. Year-in and year-out, BBDO New York is widely recognized for its creative excellence. In addition to AOL, BBDO New York handles such blue-chip clients as: Campbell Soup, Cingular Wireless, DuPont, FedEx, GE, Gillette, HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy , KFC, Masterfoods USA, NYSE NYSE See: New York Stock Exchange , Office Depot, PeopleSoft, Pepsi-Cola, Pfizer, Pizza Hut and Visa, among others. About America Online America Online, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. (NYSE: AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion