AOL Music Hosts Record Breaking Global 'First Listen' of Brandy's Latest Single.
NEW YORK & DULLES, Va.--(BUSINESS WIRE)--Jan. 9, 2002
Millions of Brandy Fans Go Online for the First Chance to
Hear Her Hot New Single "What About Us?"
Single is Streamed More Than 750,000 Times In One Day
AOL Music Introduces "First Listen" Giving AOL Members and Web Music
Fans Around the World Unprecedented Access to Hear New Music
America Online, Inc. the world's leading interactive services company, and Atlantic Records, one of the world's premier music companies, today announced that the latest single from pop sensation Brandy was streamed more than 750,000 times in one day on AOL Music. Millions of online music fans had the first chance to hear her new song before it debuted anywhere else.
"I am so happy about the incredible response to the debut of my new single!" said Brandy. "It is exciting to share my music and reach so many people in such a short time through AOL Music's 'First Listen' feature."
"We could not be more pleased with the results of our Brandy launch with AOL Music," said Ron Shapiro, Co-President of Atlantic Records. "We have long used the Internet as a primary medium in the promotion of our artists and in building strong connections with fans and AOL's 'First Listen' offers an innovative way for us to roll out our new releases. The demand generated in just a few days from the global premiere of Brandy's 'What About Us?' is incredible."
AOL Music hosted the exclusive global premiere of Brandy's new single "What About Us?" starting January 2, 2002. The song was available streamed on-demand in its entirety with a special recorded introduction from Brandy, on the AOL service at AOL Keyword: First Listen, across AOL's Web Properties including Netscape, AIM, ICQ and CompuServe, as well as on AOL's international services in Australia, Brazil, Canada, France, Germany, Japan, Mexico/Argentina, and the UK.
"The outstanding response to the global premiere of Brandy's new single is testament to her talent and further proof that a critical mass of consumers are going to the Internet first to find what they want to hear," said Kevin Conroy, SVP and General Manager of AOL Music. "'First Listen' is a breakthrough programming feature that we developed in order to bring benefits to consumers, artists and our record label partners. By partnering with labels, such as Atlantic, on a promotion like 'First Listen,' AOL is able to debut new music to the largest audience of online music consumers, and music fans can discover a new place to hear new songs from their favorite artists before they are available anywhere else."
AOL Music's "First Listen" offers a new place where music fans can hear new songs from their favorite artists even before they are available to radio stations. AOL members can conveniently access new music releases at AOL Keyword: First Listen. Select "First Listen" offerings - such as Brandy's "What About Us?" - are also made available across AOL's Web Properties through AOL Music's network of music sites on Netscape, AIM Today, ICQ, CompuServe, as well as through international affiliates in countries around the world.
Since making her recording debut seven years ago, Atlantic recording artist Brandy has become one of the most popular and admired artists in contemporary music, with consecutive multi-platinum albums and a stunning array of irresistible hit singles. Combined with her achievements as a television and motion picture actress - highlighted by her own acclaimed UPN series Moesha - Brandy is the consummate modern artist, an enchanting and diverse talent whose gifts cross all boundaries. She has also devoted herself to a number of humanitarian causes, including the Norwood Kids Foundation in McComb, Mississippi and being named the first International Spokesperson for Youth by the U.S. Committee for UNICEF. Brandy's eagerly awaited new album, "FULL MOON," due for release on March 5th, finds this Grammy Award-winning superstar returning to her first love - music - and in the process, creating her finest and most fully realized collection to date. Ranging from evocative and sensual ballads to hip-hop fueled party pop, the new album includes such sizzling tracks as the visionary Rodney Jerkins-produced first single, "What About Us?" "FULL MOON" is Brandy at her very best, a remarkable collection of modern R&B-infused pop that will not soon be eclipsed.
About Atlantic Records:
In 1998, Atlantic Records celebrated its 50th anniversary. Growing from literally a one-room operation into a global enterprise, the label has released a string of recordings which have had a profound impact on the course of modern music. Atlantic has been a pioneer in the marriage of music and new technology - from the launch of its acclaimed website (www.atlantic-records.com), to the establishment of its industry-leading MultiMedia Lab, to the opening of its state-of-the-art in-house direct-to-web digital studio, to its array of multimedia releases. The Atlantic Group is a Warner Music Group company. Warner Music Group is a division of AOL Time Warner Inc.
About AOL Music:
AOL Music reaches the largest audience of online music fans in the world through a rich array of programming, products and services that make it easy to discover, experience, listen to and buy music on the Web. AOL Music's leading offerings include the number one Internet music destination, AOL's Music Channel; premiere online radio products, Radio@AOL and Spinner; and the most popular audio jukebox player, Winamp. AOL Music also provides music programming, products and services throughout the AOL Service, AOL High-Speed Broadband, and AOL's family of Web brands, including Netscape, CompuServe, AIM and ICQ.
About America Online, Inc.:
America Online, Inc. is a wholly owned subsidiary of AOL Time Warner, Inc. (NYSE:AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
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|Date:||Jan 9, 2002|
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