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AOL Moviefone Packs the House for the One-Time Screening of TNT's Original Mini-Series The Mists of Avalon.

Business/Entertainment Editors

NEW YORK--(BUSINESS WIRE)--July 10, 2001

AOL Time Warner Cross-Branding Campaign Brings Capacity Crowd

to Manhattan's Historic Ziegfeld Theater for Big-Screen Premiere

of TNT's Epic Mini-Series

AOL Moviefone, the nation's largest movie guide and ticketing service, and Turner Network Television (TNT) joined forces to offer New York moviegoers a free advance screening of the highly anticipated TNT original miniseries, The Mists of Avalon, starring Anjelica Huston, Julianna Margulies, and Joan Allen. Promoted solely through an exclusive online campaign on Moviefone.com and TNT.com, moviegoers packed the 1,100-seat Ziegfeld Theatre to capacity last night to view the one-time-only big screen showing of the film before its television debut on July 15.

Based on the best-selling novel by Marion Zimmer Bradley, The Mists of Avalon is a new twist on the timeless legend of King Arthur, told through the eyes of the women who wielded power behind King Arthur's throne. The acclaimed novel has attracted an enormous legion of fans across the country.

To drive awareness among fans, the screening was promoted across various America Online brands, including Moviefone.com, Digital City, and CompuServe. Moviefone also promoted the screening to moviegoers via its 777-FILM phone number in New York. In addition, TNT offered a link to the Moviefone.com screening page on its Web site, www.TNT.tv.

"The Mists of Avalon promotion demonstrates not only the cross-marketing opportunities among AOL's entertainment properties, but also the significant impact of online movie marketing on filling theater seats," said Tommy McGloin, senior vice president and general manager, AOL Moviefone. "Marketing partnerships such as this enable Moviefone to offer free, exclusive movie screenings and promotions that are very popular with moviegoers everywhere."

The Mists of Avalon, the two-part TNT original miniseries, premieres on TNT on Sunday, July 15, at 8 p.m. and concludes on Monday, July 16, at 8 p.m.

About TNT

Turner Network Television, currently seen in 81.8 million homes, is Turner Broadcasting System, Inc.'s 24-hour, advertiser-supported service offering original motion pictures and miniseries; original series, non-fiction specials and live events; contemporary films from the world's largest film library, the combined Turner and Warner Bros. film libraries; exciting NASCAR, NBA, Wimbledon Tennis, PGA golf and WUSA soccer action; exclusive coverage of both the 2000 Winter and 2001 Goodwill Games; and popular television series.

About AOL Moviefone

AOL Moviefone, a wholly owned subsidiary of AOL Inc., is the leader in providing online, telephone and wireless movie listings, information, and ticketing to consumers anytime, anywhere. Through its online service Moviefone.com, its 777-FILM telephone service, and numerous wireless devices, including Sprint PCS phones, AT&T PocketNet, and Palm handheld computers, the company serves one in every five U.S. moviegoers each week with a complete, free directory of movies, showtimes, theater locations, the ability to purchase tickets, and other content of interest to moviegoers. AOL Moviefone is a part of the AOL Interactive Properties Group.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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