AOL Moviefone Packs the House for the One-Time Screening of TNT's Original Mini-Series The Mists of Avalon.
NEW YORK--(BUSINESS WIRE)--July 10, 2001
AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner Cross-Branding Campaign Brings Capacity Crowd
to Manhattan's Historic Ziegfeld Theater for Big-Screen Premiere
of TNT's Epic Mini-Series
AOL Moviefone, the nation's largest movie guide and ticketing service, and Turner Network Television Turner Network Television, usually referred to as TNT, is an American cable TV network created by media mogul Ted Turner and currently owned by the Turner Broadcasting System division of Time Warner. (TNT TNT: see trinitrotoluene.
in full trinitrotoluene
Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. ) joined forces to offer New York moviegoers a free advance screening of the highly anticipated TNT original miniseries, The Mists of Avalon, starring Anjelica Huston, Julianna Margulies, and Joan Allen. Promoted solely through an exclusive online campaign on Moviefone.com and TNT.com, moviegoers packed the 1,100-seat Ziegfeld Theatre to capacity last night to view the one-time-only big screen showing of the film before its television debut on July 15.
Based on the best-selling novel by Marion Zimmer Bradley Marion Eleanor Zimmer Bradley (June 3, 1930 – September 25, 1999) was an American author of fantasy novels such as The Mists of Avalon and the Darkover series, often with a feminist outlook. , The Mists of Avalon is a new twist on the timeless legend of King Arthur, told through the eyes of the women who wielded power behind King Arthur's throne. The acclaimed novel has attracted an enormous legion of fans across the country.
To drive awareness among fans, the screening was promoted across various America Online brands, including Moviefone.com, Digital City, and CompuServe. Moviefone also promoted the screening to moviegoers via its 777-FILM phone number in New York. In addition, TNT offered a link to the Moviefone.com screening page on its Web site, www.TNT.tv.
"The Mists of Avalon promotion demonstrates not only the cross-marketing opportunities among AOL's entertainment properties, but also the significant impact of online movie marketing on filling theater seats," said Tommy McGloin, senior vice president and general manager, AOL Moviefone. "Marketing partnerships such as this enable Moviefone to offer free, exclusive movie screenings and promotions that are very popular with moviegoers everywhere."
The Mists of Avalon, the two-part TNT original miniseries, premieres on TNT on Sunday, July 15, at 8 p.m. and concludes on Monday, July 16, at 8 p.m.
Turner Network Television, currently seen in 81.8 million homes, is Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc.'s 24-hour, advertiser-supported service offering original motion pictures and miniseries; original series, non-fiction specials and live events; contemporary films from the world's largest film library, the combined Turner and Warner Bros. film libraries; exciting NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. , NBA, Wimbledon Tennis, PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.
(2) (Programmable Gate Array) See gate array and FPGA. golf and WUSA WUSA Women's United Soccer Association
WUSA Windows Update Standalone Installer soccer action; exclusive coverage of both the 2000 Winter and 2001 Goodwill Games; and popular television series.
About AOL Moviefone
AOL Moviefone, a wholly owned subsidiary Wholly Owned Subsidiary
A subsidiary whose parent company owns 100% of its common stock.
In other words, the parent company owns the company outright and there are no minority owners. of AOL Inc., is the leader in providing online, telephone and wireless movie listings, information, and ticketing to consumers anytime, anywhere. Through its online service Moviefone.com, its 777-FILM telephone service, and numerous wireless devices, including Sprint PCS phones, AT&T PocketNet, and Palm handheld computers, the company serves one in every five U.S. moviegoers each week with a complete, free directory of movies, showtimes, theater locations, the ability to purchase tickets, and other content of interest to moviegoers. AOL Moviefone is a part of the AOL Interactive Properties Group.