AOL MovieFone and American Express Bring First Industry-Wide Frequent Moviegoer Program to Seattle.Business &Entertainment Editors NEW YORK--(BUSINESS WIRE)--Feb. 17, 2000 Program Promotes Moviegoing and Rewards Seattle Moviegoers with One Complimentary Ticket complimentary ticket n → billet m de faveur complimentary ticket n → biglietto d'omaggio for Every 10 Purchased on Phone or Web AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. MovieFone Inc., the nation's largest online and telephone movie listing guide and ticketing service, and American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Company today announced the Seattle launch of the first industry-wide moviegoer mov·ie·go·er n. One who goes to see movies. mov  ie·go ing adj. frequency program backed by both film distributors and theater chains.
Beginning today, moviegoers in the Seattle area will earn a
complimentary ticket for every ten purchased with an American Express(R)
Card over AOL MovieFone 333-FILM or online through Moviefone.com. First
launched in New York New York, state, United StatesNew York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of last March, the program continues to be introduced to additional markets across the country. How The Program Works Moviegoers who purchase tickets for participating theaters through AOL MovieFone and Moviefone.com using an American Express Card automatically begin to earn points toward a complimentary ticket. No application or registration is required - the first time a moviegoer buys a ticket, his card is automatically enrolled. AOL MovieFone will keep track of the purchases and automatically reward the moviegoer with a complimentary ticket for every 10 he purchases. Each time a moviegoer earns a complimentary ticket, AOL MovieFone will alert him via the phone system or Web site. Background &uot;In focus groups conducted last year, moviegoers told us that an industry-wide frequent moviegoer program would encourage them to see more movies in theaters rather than renting videos or participating in other kinds of out-of-home entertainment,&uot; said Andrew Jarecki, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AOL MovieFone. &uot;We launched this program in New York this past year and moviegoers quickly embraced the concept. It is great for consumers because they get the convenience of being able to buy movie tickets from home, and the added benefit of earning complimentary tickets at the same time. We are confident that Seattle moviegoers will be just as enthusiastic about it.&uot; &uot;We are delighted to work with AOL MovieFone to make moviegoing easier and more rewarding for our mutual customers,&uot; said Lloyd M. Wirshba, vice president and general manager of Restaurant and Entertainment Industries for American Express, noting that American Express has a long history of supporting the entertainment industry. &uot;The program will increase business for theaters and bring extra value to our cardmembers. This is another great benefit of the American Express Card.&uot; An Industry First The new program marks the first time that major studios and theater chains have agreed to participate together in a program designed to promote moviegoing. The program will be available at all Loews Cineplex Entertainment theaters which already offer advance tickets through AOL MovieFone and comprise over 55 screens in the Seattle area. Participating studios include Columbia Pictures, TriStar Pictures
Extensive Marketing Support American Express and AOL MovieFone are supporting the program with new marketing and advertising. Beginning this week, 30-second trailers promoting the program will be shown on screen in Seattle movie theaters. AOL MovieFone will also advertise the program on 333-FILM and Moviefone.com, as well as on KLSY 92.5 radio and in Seattle Weekly Seattle Weekly is a freely distributed newspaper in Seattle, Washington, United States. It was founded by Darrell Oldham and David Brewster, now publisher of Crosscut, as The Weekly, and its first issue came out on March 31, 1976. . American Express will air television and radio ads promoting the new Cardmember benefit, send statement inserts to its Cardmembers, and promote the new benefit on its Web site at www.americanexpress.com. Company Background AOL MovieFone, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of America Online, Inc. (NYSE NYSE See: New York Stock Exchange : AOL), is the leading offline and online movie listing, information, and ticketing service. Through its AOL MovieFone telephone service (e.g. 333-FILM) and its online service Moviefone.com, the company provides millions of moviegoers each week with a complete, free directory of movies, showtimes, theater locations, the ability to purchase tickets, and other content of interest to moviegoers. AOL MovieFone is a part of the AOL Interactive Properties Group. American Express is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against , investment products, insurance and international banking. |
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