AOL Mexico Announces Ground-breaking Marketing Alliances With Leading Consumer Brands.Business Editors/Hi-Tech Writers MEXICO CITY--(BUSINESS WIRE)--July 31, 2000 New Blockbuster, Sony, Tower Records and Wal-Mart Mexico Alliances Underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine. (character) underscore - _, ASCII 95. Commitment to Deliver Benefits of New Medium to Mexican Consumers Free America Online See AOL. Mexico Software Will Be Conveniently Available through Prominent Displays in Popular Consumer Retail Outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → and Special Mailings AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Mexico today announced ground-breaking marketing alliances with such leading consumers brands as Blockbuster, Sony, Tower Records and Wal-Mart Mexico that underscore the Company's commitment to deliver the valuable benefits of the new interactive medium to Mexican consumers. Through major displays in popular retail outlets and special initiatives like mass mailings, free America Online Mexico software CDs, which offers consumers a free three month trial period of the service, will be conveniently available to targeted segments of the Mexican consumer market. Among the special initiatives are: -- Blockbuster will distribute the free America Online Mexico software to its premier clients by mail and prominently display the software CDs in its more than 80 retail outlets throughout Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi . Those premier members who register for the service will enjoy an additional two months free for a total five free months of the America Online Mexico service. -- The America Online Mexico service will be displayed and promoted in Wal-Mart Mexico's array of stores including Superama, Aurrera, Bodega bo·de·ga n. 1. A small grocery store, sometimes combined with a wineshop, in certain Hispanic communities. 2. A warehouse for the storage of wine. Aurrera, Wal-Mart Supercenter and Sam's Club Sam's Club is a membership-only warehouse club owned and operated by Wal-Mart Stores, Inc. History The first Sam's Club opened in April 1983 in Midwest City, Oklahoma in the United States.[1] Sam's Club is named after Sam Walton. . In the future, consumers will also be able to sample the service in those same stores. -- Tower Records will offer free America Online Mexico CDs through prominent displays in 6 stores in Mexico City. Consumers who sign up for the service with one of these special promotional CDs will receive a welcome kit with a coupon redeemable for any one of Tower Record's current Top 50 CDs. -- Sony Music's popular OV7 album "OV7-CD00," which contains the current No.1 hit in Mexico "Shabadabada," will have the America Online Mexico software bundled onto that CD. In addition, consumers who purchase Sony electronic products will receive a software CD inside the box. Eduardo Escalante, President of AOL Mexico, said: "We are continuing to pursue innovative marketing strategies in order to develop our brand and grow our member base. Our arrangements with Blockbuster, Sony, Wal-Mart Mexico and Tower Records underscore a commitment to our strategy of making it easy and convenient for customers to try our online services." Arturo Duran, Director of Business Development, AOL Mexico, said: "A great part of America Online Mexico is the fact that it is designed and managed by Mexicans for Mexicans. We are working on combining the hallmark AOL formula -- convenience, ease-of-use and an all-in-one package with a global community, content and communications tools -- with robust and popular local Mexican content and excellent customer service." America Online Mexico is a unique, full-featured service offering consumers all the benefits of the Internet, with advanced communications tools such as full-featured e-mail, instant message and Buddy List A list of colleagues, workgroup members, friends, etc., that you might wish to communicate with via instant messaging. See instant messaging. (R) features, exclusive Parental Controls This article is about computer options. For the television show, see Parental Control (TV series). Parental controls are options, typically included in digital television services, computer and video games, or computer software used to access the Internet, that , message boards and built-in chat. Developed and managed by Mexicans for Mexicans, America Online Mexico offers a broad range of robust local, regional and international content and access to a global community of more than 23 million members. About AOL Mexico AOL Mexico S de RL de CV is a subsidiary of AOL Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , S.L., a joint venture between America Online, Inc. (NYSE NYSE See: New York Stock Exchange : AOL), the world leader in branded interactive services and content, and the Cisneros Group The Cisneros Group of Companies is one of the largest, privately held media, entertainment, telecommunications and consumer products organizations in the world. The Group owns or holds interests in companies ranging from broadcast television, networks and pay television businesses of Companies, one of the leading media groups in the Americas. Based in Mexico City, AOL Mexico was formed to launch and operate America Online services in Mexico. America Online is the world's largest Internet service with more than 23 million members. In addition to AOL Mexico's direct mail and other marketing channels, consumers can obtain America Online Mexico software at retail locations, by calling 01-800-522-3000, or by downloading it at America Online Mexico's Web site, www.americaonline.com.mx. About AOL Latin America AOL Latin America is a joint venture formed by America Online, Inc. and the Cisneros Group of Companies in December 1998. The joint venture combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group, one of the leading media groups in the Americas. On June 13, 2000 AOL Latin America announced Banco Itau will become a minority shareholder of AOL Latin America. This press release shall not constitute an offer to sell, or the solicitation solicitation In criminal law, the act of asking, inducing, or directing someone to commit a crime. The person soliciting another becomes an accomplice to the crime. The term also refers to the act of obtaining bribes, as well as to the crime of a prostitute who offers sexual of an offer to buy AOL Latin America's securities. |
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