AOL Latino Partners with Ford Motor Company to Launch a Spanish Language Promotional City Guide.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- "Hecho Para Lo Que Viene" (Built for the Road Ahead) Features Integrated Latin Scene Information, Features and Events As part of AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) Latino's ongoing efforts to develop the most comprehensive local community-based Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons programming, the company has partnered with Ford Motor Company to launch a Spanish language promotional city guide hub called "Hecho Para Lo Que Viene" (Built for the Road Ahead.) Available through AOL Keyword: Fin de Semana, this site features hundreds of articles in Spanish including local restaurant, music and cultural event reviews taking place in 16 cities nationwide including Miami, Chicago, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York, Houston and San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. all powered by AOL(R) CityGuide. In addition the site also offers original lifestyle articles, on the road tips, news, community features and worldwide event information. "We are thrilled to partner with Ford Motor Company to develop this extensive promotional hub providing the most relevant localized information available for the Spanish speaking community," said Peter Blacker, Vice President, Multicultural and International, AOL Media Networks. "What makes this campaign unique is how we created a stand alone service to communicate the values of Ford vehicles The following is a list of vehicles manufactured by the Ford Motor Company under the Ford marque. Cars
"This new web site correlates to the Ford campaign, Build for the Road Ahead, offering the Hispanic community a way to look forward to what's coming ahead both on the road and in their own city," continued Blacker. In addition, new Ford vehicles will be showcased and integrated into various lifestyle articles. The site will also include a special area called "Sea Activo" (Community Involvement), where members will have access to national and regional charitable/community organization information allowing them to read and learn about getting involved with a charity in their own community. To entice users to the site, there will be a variety of promotions running throughout the year offering Grand Prizes like concert tickets to hot events such as meeting Los Lonely Boys in person to weekend fun prize packs including CDs, Movie Cash(TM), DVDs and gift certificates. About AOL(R) Latino AOL Latino, the leading bilingual Internet service provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. for U.S. Hispanics, offers comprehensive Spanish product features such as toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the , menus, Parental Controls, and Homework Help. AOL Latino also provides Spanish language content including U.S. and Latin American news, the latest in music, entertainment and sports, as well as access to all the existing content available on the English language AOL service for no extra cost. |
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