AOL Latin America and Zoom Media Group, Publishers of the Popular Poder and Loft Magazines, Announce Content Agreement.Business Editors/High-Tech Writers FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Nov. 15, 2002 Companies to Engage in Cross-Promotional Activities with Emphasis in Mexico, Brazil, and the US Hispanic Market; AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Members Will Enjoy Robust Content from Industry-Leading Magazines Poder and Loft America Online See AOL. Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. (NASDAQ-SCM: AOLAC), a leading interactive services provider in Latin America, today announced a cross marketing and online content agreement with Zoom Media Group (ZMG ZMG Zeitungs Marketing Gesellschaft (Germany) ), publishers of Poder Magazine and Loft Magazine, two leading magazines aimed at regional audiences in Latin America as well as the US Hispanic market. The agreement will bring the exclusive and popular content from the two publications to AOL members throughout Latin America and creates cross-promotional opportunities between the companies. As part of this agreement, Zoom Media will provide AOL Latin America's members in Brazil, Mexico, Argentina and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. with content from its two industry-leading magazines. In addition, the companies will engage in a number of cross promotional activities including providing AOL Keywords for the magazines and prominently placed links to ZMG's Web site throughout AOL Latin America's services. In return, AOL Latin America will be promoted across ZMG's online and offline outlets. In addition, AOL Latin America will promote ZMG magazine subscriptions across its properties for which the Company will receive a portion of each new subscription revenue. Demographically, ZMG publications attract an audience that is educated and in the higher socio-economic class Noun 1. socio-economic class - people having the same social, economic, or educational status; "the working class"; "an emerging professional class" social class, stratum, class , with credit cards and typically Internet-savvy. Poder is one of the top business publications focusing on Latin America and provides editorially independent business and political news to a vibrant audience across the region and in the US. Loft magazine appeals to those interested in the latest life-styles and fashions in the region. Eduardo Hauser, Vice President of AOL Services said: "AOL Latin America is committed to bringing our members sampling of the best content available in the region. Our members will now enjoy access to Zoom Media's industry-leading and editorially independent content. Being able to reach Zoom Media's vibrant, educated, tech-savvy audience underscores our efforts to target higher-value members." Grego Berliavski, Publisher of the Zoom Media Group said: "When we wanted to enhance our online presence, AOL Latin America was the best choice for a truly regional online provider. With services in more than 75% of the addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be Internet market, this alliance with AOL Latin America will enable us to reach a wider audience than ever before. We are very excited to be a partner of such a respected company and to be able to continue developing our online audience." This content agreement with Zoom Media Group is part of AOL Latin America's commitment to bringing exciting and relevant content to its members as well as strengthen the Company's ongoing membership acquisition efforts targeting higher value members. About America Online Latin America America Online Latin America, Inc. (NASDAQ-SCM: AOLAC) is the exclusive provider of AOL-branded services in Latin America and has become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. (NYSE NYSE See: New York Stock Exchange :AOL), and the Cisneros Group The Cisneros Group of Companies is one of the largest, privately held media, entertainment, telecommunications and consumer products organizations in the world. The Group owns or holds interests in companies ranging from broadcast television, networks and pay television businesses of Companies. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. The Company combines the technology, brand name, infrastructure and relationships of America Online, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina and serves members of the AOL-branded service in Puerto Rico. It also operates a regional portal accessible at http://www.aola.com. America Online's 35 million members worldwide can access content and offerings from AOL Latin America through the International Channels on their local AOL services. About Zoom Media Group Zoom Media Group, with headquarters in Miami Beach Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. , is the leader in developing must-read, high quality, independent editorial products and brands for the top economic classes in Latin America and in the US Hispanic markets. ZMG publishes the monthly business magazine PODER in English, Spanish and Portuguese with editions in the US, Mexico, Colombia, Venezuela and Brazil. PODER recently signed an exclusive content agreement with The Economist, the Economist, The Weekly magazine of news and opinion, founded in 1843 and published in London, generally regarded as one of the world's preeminent journals of its kind. world's most prestigious business and financial weekly, to publish a selection of that magazine's articles in PODER's Mexican and US editions. ZMG also publishes LOFT, Latin America's leading men's lifestyle magazine. |
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