AOL Latin America and ICQ Announce Regional Advertising and Marketing Agreement.Business Editors/Hi-Tech Writers FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla. & DULLES, Va.--(BUSINESS WIRE)-- June 6, 2002 AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. Becomes the Exclusive Seller of ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. Advertising in Region, and Launches Joint Promotion and Acquisition Initiatives in Latin America Agreement Brings Together the Power of ICQ, the Region's Most Popular Instant Messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or Service, with AOL Latin America, One of the Region's Leading ISPs America Online See AOL. Latin America, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AOLA AOLA America Online Latin America ), one of the leading interactive services providers in Latin America, and ICQ ("I Seek You"), the world's most popular online communications community and international service from America Online, Inc., with the all-time high of over 200 million downloads on CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , today announced a regional advertising and marketing agreement that makes AOL Latin America the exclusive seller of ICQ advertising in Latin America and also includes joint promotion and member acquisition programs. Through promotions on ICQ, the region's most popular instant messaging service, AOL Latin America will now be able to offer advertisers stronger regional marketing solutions on both AOL and ICQ branded properties in Latin America. This gives advertisers access to millions of consumers, including members of AOL Latin America's services in Brazil, Mexico and Argentina, as well as the ICQ community, one of the largest Internet communities across Latin America and worldwide. Advertisers can also reach users of AOL Latin America's regional Web portal See portal. (www.aola.com) and users of both companies' wireless offerings. As part of the agreement, AOL Latin America will promote ICQ through its services, Web properties, partners, and co-branded AOL software and installation CDs. ICQ's robust instant messaging and wireless offerings can be easily launched or downloaded by AOL Latin America members via the existing ICQ icon on the AOL toolbar The AOL Toolbar is made by AOL for Internet Explorer and Firefox. It has a search box, Mail button (with mail counts for AOL and AIM Mailboxes), IM button, Video button, Games, Radio, and a Money button. . ICQ will promote AOL Latin America's services in Brazilian, Mexican and Argentine versions of its software through its rich promotional capabilities. Additionally, ICQ and AOL Latin America will develop ICQ-AOL Latin America co-branded customized versions of the ICQ software which will also include the automatic installation of AOL desktop icons during ICQ downloads in Brazil, Mexico and Argentina. This will provide ICQ's registered users in Latin America with a convenient way to sign up for AOL services. Peter Blacker, Vice President of Interactive Marketing of AOL Latin America, said: "We are pleased to announce this new agreement with ICQ, which builds on the strength of the AOL family of brands across Latin America. ICQ increases our reach throughout the region and allows us to provide unique options to advertisers." Avi Shechter, Vice President and CO-General Manager of ICQ, said: "ICQ has developed into a strong global brand with two-thirds of its user base residing outside the US, and Latin America representing one of its leading markets. Our Latin American users are regularly taking advantage of our robust instant messaging offerings to interact with and keep in touch with friends, family and colleagues across the region. This partnership should further grow the ICQ user base in the region and drive the synergies that exist between AOL Latin America and ICQ." About ICQ ICQ is wholly owned by America Online, Inc. ICQ was created in 1996 by the Israel-based company, Mirabilis, and acquired by AOL in 1998. ICQ is the world's largest communications community with over 130 million registered users worldwide. On days when connected to ICQ, users spend an average of nearly 4 hours on the service. ICQ offers the most robust instant messaging and enhanced communications features in the market today. The product is available for free at http://www.ICQ.com. ICQ is now part of AOL Web Properties, an online network featuring some of the most popular brands on the Internet, including Netscape, CompuServe, ICQ, AOL Instant Messenger See AIM. , MapQuest and Moviefone. The AOL Web properties network reaches the widest audience on the Internet, representing more than 60 percent of Internet audience at work or home. About AOL Latin America America Online Latin America, Inc. (NASDAQ:AOLA) is the exclusive provider of AOL-branded services in Latin America and has quickly become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. (NYSE NYSE See: New York Stock Exchange :AOL), and the Cisneros Group of Companies. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. The Company combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina and serves members of the AOL-branded service! in Puerto Rico. It also operates a regional portal accessible at www.aola.com. AOL's 34 million members worldwide can access content and offerings from AOL Latin America through the International Channels on their local AOL services. |
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