AOL Latin America Teams With U.S. Navy to Create Interactive Recruiting Campaign For AOL Keyword: Latino.

Business Editors/Hi-Tech Writers

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--April 02, 2002

Campaign Reaches Out to U.S. Hispanic Audience and Highlights

Real-life Stories About Hispanic Navy Community

America Online Latin America, Inc. (NASDAQ:AOLA), which programs AOL Latino (AOL Keyword: Latino) on the U.S. service, today announced the creation of an interactive online recruiting campaign for the U.S. Navy. The campaign is designed to reach the U.S. Hispanic audience through the AOL Latino content destination, which serves the needs of this online community with relevant Spanish-language content and Latino offerings.

Both advertising and content describing career opportunities in the U.S. Navy are being integrated throughout three of AOL Latino's content areas: Roots, Community and English Extras. These areas feature special monthly tributes to Hispanics in the U.S. Navy, along with information including biographies, photographs and personal introductions for each tribute. AOL members also have one-click access to additional information available on the U.S. Navy's official Hispanic Web site located at www.elnavy.com.

Peter Blacker, Vice President of Interactive Marketing for AOL Latin America, said: "We are delighted to be working with the Navy to promote the organization in a way that speaks directly to the U.S. Hispanic community. Our AOL Latino content area serves U.S. Hispanics looking for compelling Spanish-language content and other offerings relevant to their daily lives. This is a perfect venue for the integrated Navy recruitment program, which personalizes the service."

Programmed by AOL Latin America, AOL Latino is the unique destination on America Online, Inc.'s U.S. service for members interested in both Spanish-language content and Latino focused topics. The content area provides a wide array of information in Spanish including U.S. and Latin American news of interest, the latest on celebrities and sports as well as special features with varying topics such as relationships, parenting and healthy living. The new English Extras feature provides an overview of similar topics of Latino interest.

In addition to forging content relationships for AOL Latino, AOL Latin America draws relevant content from the U.S. service, its local services in Mexico and Argentina, and from the AOL-branded service in Puerto Rico to program the area. Key content providers for AOL Latino include: CNN en Espanol, People en Espanol, Hispanic Business and EFE, among others. Through AOL Latino, AOL members in the U.S. can also access Spanish-language versions of popular AOL products like Search, Love@AOL personals and Web publishing tools, as well as bilingual community features such as chats, message boards and online polls.

About AOL Latin America

America Online Latin America, Inc. (NASDAQ:AOLA) is the exclusive provider of AOL-branded services in Latin America and has quickly become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary of AOL Time Warner Inc. (NYSE:AOL), and the Cisneros Group of Companies. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. The Company combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina and serves (from the U.S.) members of the AOL-branded service in Puerto Rico. It also operates a regional portal accessible at www.aola.com. AOL's 34 million members worldwide can access content and offerings from AOL Latin America through the International Channels on their local AOL services.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE:AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.