AOL Latin America Launches New Version AOL 7.0 in Puerto Rico; Puerto Rico Becomes First AOL Latin America Market For AOL's Most Recent Upgrade of 7.0.
SAN JUAN, Puerto Rico--(BUSINESS WIRE)--Oct. 16, 2001
Enhanced Features Make World's Most Popular Online Service Even More
Valuable; Radio@AOL; Upgrade Includes Seamless Access to Dynamic
High-Speed Audio and Video Content, and More
America Online Latin America, Inc. (NASDAQ:AOLA) today announced the launch of its new version, AOL 7.0, in Puerto Rico-- making Puerto Rico the first AOL Latin America market to roll-out AOL's most recent upgrade. Also launching today in the U.S., AOL 7.0 integrates leading programming, breakthrough music and entertainment features, and easy access to high-speed content to create the best online experience ever.
Based on extensive consumer research and member feedback, AOL 7.0 ushers in the next era of the Internet with quality and performance enhancements to the most popular features of AOL such as e-mail, instant messaging and the Buddy List (R) feature; a clean, streamlined design; the arrival of the online radio service Radio@AOL; and seamless access to high-speed audio and video content for members on any broadband connection.
Providing Puerto Rican Consumers With The Best Online Experience
Charles Herington, President and CEO of AOL Latin America, said: "AOL Latin America is pleased to be able to bring this latest upgrade of the world's most popular online service to the consumers of Puerto Rico. Today's launch begins the Internet's next chapter both in the U.S. and in Latin America with the simultaneous release of the upgrade for members of both Puerto Rico and the U.S. services. Now consumers in Puerto Rico will enjoy AOL 7.0's added convenience, ease of use and services such as Radio@AOL and seamless broadband access. We are confident that as we roll-out this offering in the region it will drive AOL Latin America's continued subscriber momentum"
Ramon Magual, General Manager of the AOL branded service in Puerto Rico, said: "The release of 7.0 in Puerto Rico reflects a commitment to providing consumers with the best online experience available. The AOL branded service in Puerto Rico offers consumers here all of the content and and the same great online experience as the U.S. service combined with localized channel offerings to reflect the unique culture and lifestyle on the island. In the coming months, we plan to further enhance and localize this AOL version to provide AOL members in Puerto Rico with even more content and services that are relevant to their daily lives."
Enhancements to AOL's Most Popular Features
AOL 7.0 includes many enhancements to the popular features members are already using each day, including:
-- Enhanced e-mail that indicates whether recipients in an e-mail message are currently online, along with a one-click way for members to add new Screen Names to their Address Book and Buddy List; -- New instant message & Buddy List feature updates include the ability for members to quickly expand an instant message conversation with one person into a chat with multiple friends. Members can also customize their instant messages with more than 70 new Buddy Icon designs including characters and images from Harry Potter, Cartoon Network and Warner Bros. Animation's Looney Tunes; -- The new AOL Media Player, offering support for playback of members' own CDs in addition to nearly all major audio formats, volume control and the capabilities to load, play, and organize playlists; -- Automatic reminders via e-mail or wireless phone or pager for events noted in My Calendar and a new, comprehensive Event Directory offers a wide selection of local options to help members round out their plans and stay up-to-date with events taking place in their city; -- The next-generation of the AOL.com Web site, with an expanded suite of e-mail and other features for members to access while away from home, including the ability for members to view their own Buddy List and send instant messages directly from the Web; -- Graphical smilies in People Connection Chat -- one of the top tested features in beta testing for 7.0; -- A soon-to-be-launched AOL Alerts feature that lets members choose to receive alerts they select about news, live sports scores and daily roundups, stock quotes, weather forecasts and inclement weather updates either online or on their mobile device or pager; and -- Significant improvements in compatibility with screen readers, an assistive technology primarily use by people with visual impairments that speaks aloud what our sighted members see on the AOL service. A new Keyword: Accessibility provides help for using the AOL upgrade with screen readers, screen magnification, voice recognition and other assistive technologies.
New AOL Broadband Content Throughout Service
AOL 7.0 is designed to provide both dial-up consumers and consumers accessing AOL via a broadband connection with an experience that is optimized for their connection speed. For the growing number of consumers adopting high-speed connections, it delivers seamless access to the Internet's best selection of audio and video content.
AOL's broadband services combine the advantages of a broadband connection -- including instant-on capability and the ability to make the most of online audio and video -- with the convenience and ease-of-use that have made AOL the world's most popular online service.
With these services, consumers sign on to AOL instantly, move between Web sites and download large files quickly, eliminate the need for a second phone line to let family members be online and talk on the telephone at the same time; and begin to enjoy high-speed broadband's capabilities to enable next-generation services such as home networking, interactive gaming and more.
The AOL 7.0 upgrade automatically detects when a member is signed on at high speed, and seamlessly integrates featured content into a "High-Speed AOL" area on the Welcome Screen, AOL channels and sites, replacing the separate "multimedia tower" that was used to display high-speed broadband content in previous versions of the AOL service.
Among the content offerings that this integration puts one click away are:
-- News reports and live coverage from CBS News, CNN, and the
-- Sports highlights and more from the NFL, NBA, and NASCAR, as
well as CNNSI, HBO Sports, CBS Sportsline, and Turner Sports;
-- Music videos, concerts, listening parties, interviews, and
more, as well as special features from partners like Rolling
-- Movie previews, animated content, short video clips, and
entertainment news from HBO, Moviefone, Warner Brothers
Online, E!, Cartoon Network and others;
-- Business and technology news from CBS Marketwatch and CNET;
-- Interactive features and animated cartoons for Kids from
Cartoon Network, Kiddonet and Warner Brothers Online; and
-- Travel destination guides and previews from Travelocity.
The AOL branded service in Puerto Rico is built on the AOL U.S. service and offers all the features, content and functionality available to U.S. members. In addition, the AOL branded service in Puerto Rico also offers consumers a choice of content and features specifically designed for the Puerto Rican marketplace, such as Spanish and English language content and local news. When members in Puerto Rico log on, they can access a customized Puerto Rico channel bar at KW: Canales PR, highlighting local content on seven customized channels: Noticias, Deportes, Entretenimiento, Guia Local, Internacional, Educacion and Solo Para Ninos.
AOL members can upgrade to AOL 7.0 at KW: Upgrade. Others can download the new upgrade at www.aol.com.pr.
About AOL Latin America
America Online Latin America, Inc. (NASDAQ:AOLA) is the exclusive provider of AOL-branded services in Latin America and has quickly become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary of AOL Time Warner Inc. (NYSE:AOL), and the Cisneros Group of Companies. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. The Company combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina and serves members of the AOL-branded service in Puerto Rico. It also operates a regional portal accessible at www.aola.com. AOL's 31 million members worldwide can access content and offerings from AOL Latin America through the International Channels on their local AOL services.
About America Online
America Online, Inc. is a wholly owned subsidiary of AOL Time Warner, Inc. (NYSE:AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
This release contains forward - looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding our future subscriber growth momentum, the roll out of AOL 7.0 in additional countries we service, and enhancement and localization of the AOL branded service in Puerto Rico. These forward looking statements are subject to a number of risks and uncertainties, which are described in our Transition Report on Form 10-K for the transition period ended December 31, 2000, and from time to time in other reports we file with the SEC, as well as the following risks and uncertainties: the impact our continued losses will have on our ability to finance our operations, our limited operating history, uncertainty relating to our ability to convert our subscribers into paying subscribers, the actions of our competitors, and our ability to penetrate our markets. Actual results could differ materially from those described in the forward-looking statements.
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|Date:||Oct 16, 2001|
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