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AOL Latin America Appoints Osvaldo Setuain as President & CEO Of AOL Argentina.

Business Editors/Hi-Tech Writers

FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--Oct. 17, 2000

Former Wal-Mart and PepsiCo Executive Brings 15 Years of

Consumer Brand Building Experience to AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Argentina

America Online Latin America, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AOLA AOLA America Online Latin America ), today announced the appointment of Osvaldo Setuain to the position of President and Chief Executive Officer of AOL Argentina.

Setuain will assume responsibility for all aspects of AOL's operations in Argentina, where the localized AOL service launched in August has become one of the fastest growing interactive services in the country.

Setuain comes to AOL Argentina with more than 15 years of senior management experience developing consumer products and building brand recognition in Argentina and throughout the region.

Prior to joining AOL Argentina, Setuain was Vice President of Operations for Wal-Mart International, where he was an integral part of the management team assembled in 1998 to consolidate and accelerate Wal-Mart's international expansion in Latin America.

Prior to that, Setuain worked for PepsiCo for 10 years in a variety of key positions in the international section of the Restaurant Division, including Vice President of Operations for KFC's international business. While at PepsiCo, Setuain oversaw the start-up of operations in several countries around the world and successfully implemented a worldwide customer service program.

Charles Herington, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AOL Latin America, said: "I am very pleased to welcome Osvaldo Setuain to AOL Latin America. Setuain joins a strong team of brand-builders with a wealth of business experience in Latin America and he will play a key role in the growth and development of AOL Argentina. His regional expertise, combined with his vast management experience and a strong track-record of success, will prove an invaluable addition to both AOL Latin America and AOL Argentina. With excellent senior executives managing our localized services and more than 250,000 members across the region, we are well positioned to build on our strong start to become the region's premier interactive services company."

Setuain said: "Following its successful launch and well on its way to leadership in the Argentine Internet market, America Online Argentina provides the most compelling interactive experience in the country and its ease-of-use and convenience is making the service increasingly central to its members' daily lives. There are tremendous opportunities for AOL Latin America in Argentina, which is one of the fastest growing Internet markets in the region. I look forward to working closely with AOL Argentina's terrific team to build upon its early success and to make America Online Argentina the country's premier interactive service."

America Online Argentina was the third localized AOL-branded service launched in Latin America, debuting in August 2000. It recently expanded its network to provide service beyond Capital Federal and Gran Buenos Aires to include cities such as Cordoba cor·do·ba  
n.
See Table at currency.



[American Spanish córdoba, after Francisco Fernández de Córdoba (1475?-1526?), Spanish explorer.]

Noun 1.
, Rosario and Mendoza.

America Online Argentina has agreements with more than 150 content partners including local partners Todokids, Fotograma, Dineronet, Asatej and Infomotores in addition to regional providers such as the Latin American versions of CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
 and TNT TNT: see trinitrotoluene.
TNT
 in full trinitrotoluene

Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene.
.com, as well as others.

In addition to his business experience, Setuain has served as the Chair of the Department of Marketing Studies at the University of Belgrano Belgrano University (Spanish: Universidad de Belgrano) was established in 1964, and it is located in the city of Buenos Aires, in the Belgrano neighborhood.

It has 9 Departments:
  • Architecture and Urban Planning
  • Law and Political Science
  • Economics
, the Chair of Competitive Strategy for the Masters in Strategic Planning at Universidad Argentina de la Empresa, and taught at the University of Buenos Aires To enter any of the available programmes of study in the university, students who have successfully completed high school must pass a first year common to all faculties. This first year is called "CBC", which stands for "Ciclo Básico Común" (Common Basic Cycle). .

He holds a degree in Administration and Accounting from the University of Buenos Aires, and an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from the University of Texas at Austin “University of Texas” redirects here. For other system schools, see University of Texas System.
The University of Texas at Austin (often referred to as The University of Texas, UT Austin, UT, or Texas
.

About America Online Latin America, Inc.

America Online Latin America, Inc. (NASDAQ: AOLA) is the exclusive provider of AOL-branded services in Latin America and has quickly become one of the leading Internet and interactive services providers in the region.

AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc. (NYSE NYSE

See: New York Stock Exchange
: AOL) and the Cisneros Group of Companies.

The Company combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas.

The Company currently operates services in Brazil, Mexico and Argentina with plans to launch additional local America Online services throughout the region in the future. Banco Itau, a leading Brazilian bank, is also a minority shareholder of AOL Latin America.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 17, 2000
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