AOL Latin America Announces Marketing Alliance With Wal-Mart Brasil.Business Editors SAO Sa´o n. 1. (Zool.) Any marine annelid of the genus Hyalinæcia, especially H. tubicola of Europe, which inhabits a transparent movable tube resembling a quill in color and texture. PAULO, Brazil--(BUSINESS WIRE)--Oct. 29, 2001 America Online See AOL. Brazil Promoted in Wal-Mart Supercenters, Sam's Clubs and Through Direct Marketing Campaigns Builds Upon Existing Marketing Relationship With Wal-Mart in Mexico America Online Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AOLA AOLA America Online Latin America ) today announced a marketing alliance between its AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Brazil subsidiary and Wal-Mart Brasil, which operates Wal-Mart, Sam's Club locations and a new local format called Wal-Mart Todo Dia. The alliance includes integrated marketing programs promoting the America Online Brazil service in all Wal-Mart and Sam's Club units in Brazil and through direct marketing campaigns that target their shoppers. The program also offers a special 2-month free trial of America Online Brazil for Wal-Mart customers and Sam's Club members. This agreement builds on AOL Latin America's existing relationship with Wal-Mart in Mexico and underscores the Company's strong momentum as it continues to drive the development of the Internet industry in Latin America. Wal-Mart and Sam's Club shoppers in Brazil can pick up CDs with America Online software at retail locations throughout the country. In addition, shoppers can experience the ease-of-use and convenience of America Online Brazil first-hand at demonstration kiosks in all Wal-Mart stores and select Sam's Club locations. These kiosks allow shoppers to register online for the service on the spot. AOL Brazil and Wal-Mart Brasil are also working together on a series of online and offline marketing initiatives as part of the alliance. Carlos Dan Trostli, President of AOL Brazil, said: "We are very pleased to announce this marketing alliance with Wal-Mart and its Sam's Club subsidiary. Wal-Mart is a retailer with powerful brand recognition in Brazil and across Latin America, and a worldwide reputation for providing its customers with both excellence and value. AOL Brazil is working with Wal-Mart to introduce the ease-of-use and convenience of America Online Brazil to a new pool of potential members. With strong marketing partners such as Wal-Mart and Sam's Club, we are working to make the interactive experience an even bigger part of Brazilians' everyday lives and continue to expand AOL Latin America's growing membership base of over 1 million across the region." Livia Azevedo, Corporate Affairs Director for Wal-Mart Brasil, said: " We are constantly focused on exceeding our customers' expectations and through this partnership with America Online Brazil we can present our customers with an exciting new service. The Internet is increasingly becoming a more important part of the Brazilian consumer's daily routine and Wal-Mart is always pleased to offer opportunities that help improve the quality of living for all Brazilians." The alliance with Wal-Mart Brasil builds on AOL Latin America's ongoing relationship with Wal-Mart in the region, as well as the retailer's longtime alliance with America Online in the U.S. AOL Mexico previously announced a marketing alliance with Wal-Mart de Mexico to promote the America Online Mexico service in Wal-Mart Mexico's array of stores, including Superama and Wal-Mart Supercenters. About America Online Brazil America Online Brazil was the first localized AOL service launched in Latin America, debuting in November 1999, and achieved the fastest start of any AOL-branded service worldwide. The Company has agreements with more than 95 content partners including regional providers such as CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and Time and unique local content from providers including Jornal do Brasil Jornal do Brasil, widely known as JB, is a daily newspaper published by Editora JB in Rio de Janeiro, Brazil. It was founded in 1891 and is the third oldest existent Brazilian paper, after the Diário de Pernambuco and O Estado de São Paulo. . About AOL Latin America America Online Latin America, Inc. (NASDAQ: AOLA) is the exclusive provider of AOL-branded services in Latin America and has quickly become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. (NYSE NYSE See: New York Stock Exchange : AOL), and the Cisneros Group of Companies. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. The Company combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina and serves members of the AOL-branded service in Puerto Rico. It also operates a regional portal accessible at www.aola.com. AOL's 31 million members worldwide can access content and offerings from AOL Latin America through the International Channels on their local AOL services. About Wal-Mart Brasil Wal-Mart Brasil started its operations in 1995, with the opening of the first Sam's Club in the city of Sao Caetano do Sul São Cae·ta·no do Sul A city of southeast Brazil, an industrial suburb of São Paulo. Population: 144,000. , Sao Paulo. Since then, the company has constantly invested in its expansion and presently operates 8 Sam's Clubs, 12 Supercenters and 2 Wal-Mart Todo Dia, in the states of Sao Paulo, Rio de Janeiro Rio de Janeiro, city, Brazil Rio de Janeiro (rē`ō də zhänā`rō, Port. rē`  thĭ zhənĕē`r , Minas Gerais and Parana. Due to its existing number of stores and future expansion and in order to enhance its operations, Wal-Mart Brasil inaugurated in May 2001 a large capacity Distribution Center in the city of Barueri, Sao Paulo, implementing the latest technology in logistics . In 2000, Wal-Mart had sales of R$1,2 billion , occupying the 6th position in the ABRAS ABRAS Associação Brasileira de Supermercados (Portugese: Brazilian Association of Supermarkets) (Brazilian Supermarket Association) ranking. The company presently employs approximately 7,000 associates and, following its cultural principles, is strongly involved with local communities, supporting social programs such as Special Olympics Brazil and Mesa Sao Paulo (Good Samaritan Program). This release contains forward looking statements within the meaning of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, including statements regarding our plans to continue extending the quality and reach of our service. These forward looking statements are subject to a number of risks and uncertainties, which are described in out Transition Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the transition period ending December 31, 2000, and from other time in other reports we file with the SEC. Actual results could differ materially from those described in the forward-looking statements. |
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