AOL Latin America Announces Marketing Alliance With Liverpool, a Leading Mexican Retailer.Business Editors/Hi-Tech Writers MEXICO CITY--(BUSINESS WIRE)--Aug. 7, 2001 Includes Promotion of Liverpool's Virtual Store on America Online See AOL. Mexico Service, Distribution of America Online Mexico Software CDs in Liverpool Retail Outlets Nationwide Alliance Builds on the Strong Momentum AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Mexico Has Achieved in First Year of Operation America Online Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AOLA AOLA America Online Latin America ) today announced a marketing alliance between its subsidiary AOL Mexico S. de R.L. de C.V. and El Puerto El Puerto is the name of:
The alliance with Liverpool builds on the substantial momentum AOL Mexico has developed since the launch of its service in July 2000, highlighted by a recent significant network expansion enabling consumers in 37 Mexican cities to access America Online Mexico more easily. Liverpool, which operates Liverpool-branded stores and Fabricas de Francia-branded stores, is the first retailer in Mexico to offer its customers a virtual store, where customers can shop and make purchases over the Internet. Liverpool's virtual store, accessible at liverpool.com.mx, includes books, music, cosmetics, electronics and much more. In addition, Liverpool was the first department store in Mexico to offer an online bridal registry A bridal registry is a system designed by department stores for the purpose of allowing an engaged couple to manage the purchase of gifts for their wedding. From what is available at the store, the couple creates a list of items that they would like to receive, then the list is , which allows visitors to purchase a variety of items from customized bridal gift lists. America Online Mexico members will have easy access to Liverpool's online offerings at Keyword: Liverpool, and will also be able to enjoy a number of exclusive promotions. This alliance also builds on several relationships AOL Latin America has forged with leading consumer retailers to promote the Company's services in its core markets of 7Brazil, Mexico, Argentina and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . Other agreements include: Garbarino, Kalunga and Carrefour. Over the past year, AOL Mexico has also signed advertising deals with major global brands like Procter & Gamble, Ford, American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the , Visa, Tower Records, and Nestle, among many others. Eduardo Escalante, President of AOL Mexico, said: "We are very pleased to be joining forces with Liverpool, a major retailer that has been an important part of the Mexican community for the past 150 years. Our alliance with Liverpool follows the tremendous momentum AOL Mexico has experienced in its first year of operation -- as we continue to expand our network throughout the country and enrich our content offerings and services. By providing our America Online Mexico members with easy access to Liverpool's goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. , we are combining the strong brand appeal and loyal customer base of one of the nation's most well-respected retailers with the convenience of online shopping on AOL." Alejandra Costa, Corporate Marketing Manager of Liverpool, said: "Liverpool has built a reputation for providing Mexican consumers with an unparalleled level of quality, service and retailing excellence. We believe the Internet represents a great opportunity to add to this by bringing our customers a convenient, new online sales channel. We could not have chosen a better partner than AOL Mexico, which offers easily accessible online shopping and the same commitment to excellence that Liverpool has offered to millions of Mexicans for a century and a half." America Online Mexico, launched in July, 2000, provides consumers with an easy-to-use and convenient online experience complete with AOL's industry-leading communication tools, 17 channels of content, and access to AOL's global community of more than 30 million members. In its first year, AOL Mexico has announced agreements with leading local, regional and global partners including Planetalocal.com, Grupo Financiero Banorte, OCCMUNDIAL.COM and Mexico Analytica LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . The Company also has recently announced initiatives to support its "AOL Mobile" service, which gives consumers access to great AOL features and content via wireless devices. About AOL Latin America America Online Latin America, Inc. (NASDAQ: AOLA) is the exclusive provider of AOL-branded services in Latin America and has quickly become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. (NYSE NYSE See: New York Stock Exchange : AOL), and the Cisneros Group of Companies. The Company combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina, as well as the AOL-branded service in Puerto Rico and a regional portal accessible at www.aola.com. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. About Liverpool Liverpool is one of Mexico's leading retail chains with 42 department stores and 1.53 million credit card holders across the country. It was established 150 years ago and is considered a leader in consumer retail sales, with Liverpool stores and Fabricas de Francias as the major retail outlets. The company was the first in Mexico to offer shopping online through a virtual retail store and to establish a customer service department with product delivery directly to customers' homes. Liverpool's Internet operations at www.liverpool.com.mx began in 1997 and offers various products in categories such as Books, Music, Perfumes, Cosmetics, Electronics, Linens and Gift Registries. This release contains forward looking statements within the meaning of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, including statements regarding our plans to continue extending the quality and reach of our service. These forward looking statements are subject to a number of risks and uncertainties, which are described in out Transition Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the transition period ending December 31, 2000, and from other time in other reports we file with the SEC. Actual results could differ materially from those described in the forward-looking statements. |
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