AOL Latin America Announces Agreement Between America Online Brazil and Telesp Celular.
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Nov. 14, 2000
"AOL Mobile" Services To Be Offered To Telesp's Wireless
Customers In Brazil; AOL Mobile Will Have Premier Placement
on Telesp's WAP Service To Provide One-Click Connectivity
America Online Latin America, Inc. (NASDAQ:AOLA) today announced an agreement between its subsidiary America Online Brazil and Telesp Celular, the largest cellular operator in Brazil, to offer "AOL Mobile" content and features on Telesp's wireless Internet service in Brazil. The agreement provides AOL Mobile with premier placement on the main screen and other channels of Telesp's WAP service.
Telesp Celular users will have one-click access to AOL Mobile's suite of services under the agreement. AOL content and features will be directly accessible from the Telesp WAP service's main screen and its Navigate, News, Entertainment and Finance channels. Telesp users will have access to all AOL Mobile features, and those who are America Online Brazil members will also be able to access their AOL e-mail accounts. America Online Brazil and Telesp will co-market these offerings and promote the Telesp Celular WAP service through several online and offline initiatives. There will be no additional charge for access to AOL Mobile.
AOL Mobile in Brazil (WAP URL www.aolmovel.com.br) launched on September 28th, representing the first AOL brand wireless presence in Latin America. AOL Mobile makes popular AOL content and features accessible to consumers with Internet-ready mobile phones. The agreement with Telesp is the first major distribution agreement for AOL Mobile in Brazil. It also enhances the "AOL Anywhere" (sm) multi-platform strategy in Latin America, which aims to extend the benefits of AOL's industry-leading brands, as well as its popular features and services to members anywhere, anytime, and at any speed -- on emerging interactive platforms beyond the PC.
Charles Herington, President and CEO of AOL Latin America, said: "We are pleased to be working with Telesp, a true leader in wireless connectivity in the region, to provide more consumers with some of the popular AOL features and services that our more than 300,000 members in Latin America have been making central to their daily lives. This agreement with Telesp represents an important step toward creating a comprehensive wireless presence throughout the region as part of our 'AOL Anywhere' strategy. Today, to supplement their normal PC experience, our members in Brazil have access to both AOL Mobile and AOL Mail for Palm (TM) handheld computers, which provides access to their AOL e-mail accounts via virtually all Palm handhelds. We are continuing to work on new initiatives to make AOL features and services available over emerging platforms in Latin America."
Dennis Patrick, President of AOL Wireless, said: "We are thrilled to announce this agreement between America Online Brazil and Telesp, representing the first major distribution agreement for AOL Mobile services in Latin America. It underscores AOL's commitment to providing mobile consumers around the world with easy and convenient access to their favorite AOL features and services anywhere, at any time and over whatever device they choose. AOL, Inc. and AOL Latin America are making tremendous progress on the wireless front, highlighted by this Telesp agreement as well as AOL, Inc.'s recent alliance with DoCoMo in Japan. AOL, Inc. and AOL Latin America are committed to enhancing our wireless offerings both in Latin America and around the globe as we work to make 'AOL Anywhere' a reality."
AOL Mobile allows Brazilian users to catch up on the latest news, access online banking services, stock quotes and other financial tools and look up sporting and entertainment information. In addition, existing America Online Brazil members can access their AOL e-mail using AOL Mobile, and in the future may enjoy other exclusive features including customization and premium content.
America Online Brazil was the first localized AOL service launched in Latin America, debuting in November 1999, and achieved the fastest start of any AOL branded service worldwide. Members are currently using the service on average more than 30 minutes per day. America Online Brazil has agreements with more than 90 content partners including regional providers such as CNN and The Knot and unique local content from providers including Pokemon Club, Jornal do Brasil and Canal Web. In addition, America Online Brazil has established a key strategic alliance with Banco Itau, one of Brazil's leading commercial banks, that will offer a customized version of the AOL service to the bank's customer base of more than 7 million.
Telesp Celular is the largest cellular operator in Brazil and a pioneer in developing Internet related services in Brazil. On June 28th, Telesp Celular launched its wireless Internet portal to expand its services to its customer base. Telesp Celular's concession region has an estimated population of 35 million people and Telesp currently has more than 3.7 million subscribers, of which approximately 300,000 currently have WAP enabled phones.
About America Online Latin America, Inc.
America Online Latin America, Inc. (NASDAQ:AOLA) is the exclusive provider of AOL branded services in Latin America and has quickly become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc. (NYSE:AOL) and the Cisneros Group of Companies. The Company combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina with plans to launch additional America Online services throughout the region in the future. Banco Itau, a leading Brazilian bank, is also a minority shareholder of AOL Latin America.
This release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding our plan to expand the scope and coverage area of the our services in Latin America, our plans to create a comprehensive wireless presence in Latin America and to provide services via emerging interactive platforms, and features that may be offered to wireless members in the future such as premium content and customization. These forward-looking statements are subject to a number of risks and uncertainties, which are described in our Annual Report on Form 10-K for the year ended June 30, 2000 and from time to time in other reports we file with the SEC. Actual results could differ materially from those described in the forward-looking statements.
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|Date:||Nov 14, 2000|
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