Printer Friendly
The Free Library
19,573,952 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

AOL Expanding Broadband Network Coast-to-Coast with Service from Leading Providers; New Offering Will Combine AOL's Security and Exclusive Content with Better, Faster Internet Connection for as Low as $25.90.


DULLES, Va. -- Major Marketing Campaign Planned

AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  today announced that it will soon expand its broadband network coast-to-coast in partnership with leading providers including BellSouth, Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  and Verizon, as well as other major DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 suppliers. Consumers in these markets, which reach a majority of AOL members, will be able to access the AOL service with a reliable high-speed connection for as low as $25.90. In BellSouth's territory, AOL High Speed will be offered at $29.90.

AOL will engage in aggressive marketing for the new AOL(R) High Speed offering, which will let AOL members access the service's leading security features and exclusive content on a true high-speed DSL Internet or cable connection at a competitive price. Beginning on January 30, 2006, consumers will be able to click or call to sign-up for AOL High Speed and order a DSL or cable modem cable modem

Modem used to convert analog data signals to digital form and vise versa, for transmission or receipt over cable television lines, especially for connecting to the Internet.
, making it simple and convenient to upgrade.

"With the new AOL broadband network, we're leveraging the strength of our service and our customer relationships to make the most of the shifting broadband marketplace," said Jonathan F. Miller, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of America Online See AOL. , Inc. "We are taking advantage of the improving economics of broadband access See broadband and wireless broadband.  to create an offering that combines the AOL service with the speed of broadband at a competitive price. In so doing, we're building a better experience for our members, bringing new subscribers to our network partners, and enhancing the lifetime member value of our customer relationships."

Glenn A. Britt, President and CEO of Time Warner Cable, said: "For AOL members who haven't upgraded to broadband yet, now is the time. By getting your AOL with Time Warner Cable's high-speed online service, you get a better, faster connection without giving up your AOL service."

Bob Ingalls, President of Verizon's Retail Markets Group, said, "We believe the strength of Verizon's award-winning high-speed Internet service, along with AOL's exclusive programming and services, bring a uniquely feature-rich broadband service to the market. Our ongoing relationship with AOL is another way we are bringing consumers more broadband choices."

David Scobey, President of BellSouth's Retail Markets, said, "This new relationship will make it easier for loyal AOL consumers to get all the benefits of BellSouth DSL without losing their AOL service. We think this promotion offers a compelling reason for AOL members to move to broadband."

Promotional Campaign Will Drive AOL Member Upgrades

AOL will introduce a nationwide advertising campaign to build excitement among AOL members and others who want to upgrade from dial-up to AOL High Speed to receive the benefits of a high-speed connection plus the AOL service.

"We're starting to let AOL members know about this opportunity now to strongly encourage them to improve their online experience with a better, faster Internet connection," said Joe Redling, President of AOL's Access business. "AOL is committed to offering our members the best high-speed experience - not just faster dial-up but true broadband from a cable or DSL connection. We've seen in recent market tests that our members respond very strongly to the ability to more simply combine what they have from AOL with what they want from a broadband connection, and now we're going to deliver it from coast to coast."

To create and implement the campaign, AOL is working with BBDO BBDO Batten, Barton, Durstine & Osborn
BBDO Bringing Biogeographic Data Online
 New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 for national television, radio and print advertising. Initiative will manage media planning and buying. The campaign -- "AOL High Speed" -- features regular people effortlessly keeping up with elite athletes who are competing in skiing, cycling, swimming and other sports. Designed to appeal to AOL members and those considering upgrading to a high-speed connection, the ads highlight the campaign's premise that everyone wants to be fast and can be with AOL High Speed.

To find out more or to pre-order AOL High Speed visit: http://www.aol.com/highspeed or AOL Keyword: High Speed.

Key features of the service include:

--Fast & Easy Setup: Makes getting up and running quick and easy.

--Customer Service: Help that's available 24/7, including help via phone, e-mail or instant message.

--Safety: A comprehensive set of safety and security tools available to keep users safer against viruses, spyware, identify theft, and other online threats for no additional charge.

--Content: AOL exclusive and original programming that's more enjoyable than ever - including commercial free radio, streaming video, and more.

--Storage: Additional benefits like unlimited email and picture storage.

About America Online, Inc.

America Online, Inc. and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Brands include the AOL(R) service, the AOL.com(R) website, and the AIM(R), MapQuest(R), Moviefone(R), Netscape(R), CompuServe(R) and ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. (R) services. America Online offers a range of digital services including the TotalTalk(R) voice service. The company also has operations in Canada and Europe. America Online, Inc. is based in Dulles, Virginia, and is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Time Warner Inc. (NYSE NYSE

See: New York Stock Exchange
:TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex. ).
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Jan 27, 2006
Words:825
Previous Article:Cytation Corporation and Deer Valley Homebuilders Announces the Opening of a Second Manufacturing Facility in Alabama.
Next Article:Milford Regional Medical Center Selects ProVation(R) MD Software for Gastroenterology and Pulmonology Procedure Documentation and Coding.
Topics:



Related Articles
America Online and Bell Atlantic Form Strategic Partnership to Provide High-Speed Access for the AOL Service.
Ballyhoo over broadband.
Metromedia Fiber Network and AboveNet to be Major Internet Transit Providers to America Online.
Does AOL-Time Warner Make Technology As Well As Business Senses?
America Online to Launch AOL Plus -- Providing New, Easy-to-Use Multimedia Experience to AOL Members Connecting At High Speeds.
Metromedia Fiber Network Joins With America Online to Offer Internet Connectivity to AOL Members.
AOL High-Speed Broadband Service Launches in Raleigh On Time Warner Cable.
AOL Latin America's Third Quarter 2003 Net Loss Narrows 28% from Year Ago and 4% from Previous Quarter.
America Online Delivers Next Wave in Consumer Convenience with Expanded AOL Search.
Telecom Italia to Acquire Time Warner's AOL Germany Internet Access Business for 675 Million Euros.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles