AOL Brazil Wins ``Silver Lion'' in Cannes-Lions International Advertising Festival.Business Editors/High-Tech Writers FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--July 18, 2003 Company's Submission for Cyber Category Competes With World's Biggest Agencies AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Brazil, a subsidiary of America Online See AOL. Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Inc. (Nasdaq:AOLA AOLA America Online Latin America ), one of the leading interactive services providers in Latin America, was recognized for its creative talent with a Silver Lion award at the recent Cannes Lions International Advertising Festival The Cannes Lions International Advertising Festival (IAF) is generally regarded as the most prestigious international advertising festival. The five to seven day festival is held annually in the city of Cannes, France, usually in the third week of June, with 2007 marking in Cannes, France. The award was in the Cyber category for advertising promotion of its unique and fun oriented ecotourism e·co·tour·ism n. Tourism involving travel to areas of natural or ecological interest, typically under the guidance of a naturalist, for the purpose of observing wildlife and learning about the environment. site. Competing against the world's biggest advertising agencies as well as other Internet companies, AOL Brazil distinguished itself as the only Internet service provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. to win an award in the Cyber category at the 2003 Cannes Lions Festival. AOL Adventure, the winning entry, promotes AOL Brazil's special area on Brazil's ecotourism, using an interesting and fun oriented interactive format. The site allows users to view videos and listen to audio of ecotourism destinations, participate in interactive games that allow users to travel through Brazil's multitude of ecological destinations, and to engage in educational programs on ecotourism. The award is especially significant to AOL Brazil since it was its internal employee team, not an outside agency as is typically the case that won this distinguished award. The AOL Latin America Interactive Marketing team provides advertising promotional plans and creatives for clients utilizing AOL Latin America's services in Brazil, Argentina and Mexico and on the AOL-branded service in Puerto Rico. "We are honored to have been selected as the winners of this important advertising industry award and to have the excellent work of our very talented team recognized by such a respected panel of experts," said Eduardo Hauser, Executive Vice President of AOL Services for AOL Latin America. "AOL Adventure truly provides our members with an interactive experience that is both interesting and entertaining. Our teams really know how to combine creative and messaging elements to generate successful online promotions," he added. In addition to AOL Adventure, the company also submitted AOL Travel, a promotion created to publicize the Travel Channel (Canal Viagem) on the web pages of AOL Brazil. This entry was "short-listed" for the Cyber category. About AOL Latin America America Online Latin America, Inc. (Nasdaq:AOLA) is the exclusive provider of AOL-branded services in Latin America and has become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner Inc. (NYSE NYSE See: New York Stock Exchange :AOL), and the Cisneros Group of Companies. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. The Company combines the technology, brand name, infrastructure and relationships of America Online, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina and serves members of the AOL-branded service in Puerto Rico. It also operates a regional portal accessible at http://www.aola.com. America Online's 34.4 million members worldwide can access content and offerings from AOL Latin America through the International Channels on their local AOL services. |
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