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AOL Brazil Expands Product Offerings; Launches New Online Services Tailored to Key User Groups, Including Youths, Professionals and Families.


Business Editors/High-Tech Writers

SAO Sa´o

n. 1. (Zool.) Any marine annelid of the genus Hyalinæcia, especially H. tubicola of Europe, which inhabits a transparent movable tube resembling a quill in color and texture.
 PAULO, Brazil, & FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--Sept. 17, 2003

New AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  MAXX MAXX Maximum Access to Diagnosis and Therapy: The Electronic Library of Medicine (database)  Service Provides Exciting Broadband Experience

AOL Brazil, a subsidiary of America Online See AOL.  Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Inc. (Nasdaq:AOLA AOLA America Online Latin America ), today announced an expansion of its product offerings providing a family of new interactive services specifically designed to meet the needs and preferences of key user groups, including young people, professionals and families.

The new services are Web-based, allowing members to access them on computers without the AOL client software, and feature exciting user-friendly interfaces and unique new content in addition to the easy-to-use e-mail, chat and other interactive tools that have been a hallmark of the AOL services around the world. Members choosing the traditional client-based AOL Brazil service will be able to fully enjoy the content and features of the new services, since they can be operated seamlessly through the AOL software. Existing AOL members will be able to use their own e-mail addresses on the new services.

In addition to these new interactive services, AOL Brazil is also rolling out its new broadband content offering, AOL MAXX, which provides members with rich and compelling high-speed content including video, music and online games through a new, user-friendly interface. Brazil's three largest broadband access See broadband and wireless broadband.  providers - Telefonica, Brasil Telecom Brasil Telecom S.A. (BrT) is a major Brazilian telecommunications company headquartered in the Brazilian capital of Brasilia. The company is one of three land line telephone companies in Brazil that emerged from the break-up of Telebrás.  and Telmar - are bundling AOL MAXX with their high-speed products.

"AOL Brazil's new services are a powerful addition to our company's product offerings, and we are thrilled to be able to bring them to Brazilian consumers. These services tailor the AOL interactive experience to individual members, whether that person is a 13-year-old music fan, an adult looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a compelling broadband experience, or a family of five with different sets of online needs," said Charles Herington, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AOL Latin America.

The new services - AOL Lite, AOL Jovem (Youth), AOL Executivo, AOL Total, and AOL MAXX - were designed after extensive research into the preferences and requirements of key user groups. For example, AOL Jovem addresses the needs of young people with a heavy focus on entertainment, games and music, while AOL Executivo puts news, information and sports at the fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States.  of the professional. AOL Total, meanwhile, satisfies the needs of the whole family with a compelling new entertainment channel, online magazine and 7 separate e-mail accounts. AOL Lite is designed for the most price-sensitive consumers, while still providing ample resources to fully explore the online world. AOL Brazil and its commercial partners anticipate investing up to US $4.3 million in the promotional campaign for the new products.

"We are tremendously excited about the new services AOL Brazil is announcing today. Over the past 4 years, AOL Brazil has worked to build a strong relationship with Brazilian consumers, and the new services we are launching reflect the feedback we have received over this period. These new products have been developed in Brazil, specifically for Brazilians. AOL Brazil's new services are Web-based, since many Brazilians are most comfortable accessing the Internet directly through their Web browsers The following is a list of web browsers. Historical
Historically important browsers
In order of release:
  • WorldWideWeb, February 26, 1991
  • Erwise, April 1992
  • ViolaWWW, May 1992, see Erwise
, and are packed with new content presented in a vibrant, new way. For both high-speed consumers and those who prefer dial-up, from occasional users to heavy-duty Web surfers, AOL Brazil has the ideal product," said Milton Camargo, President of AOL Brazil.

               AOL Brazil - Web-based Service Offerings

        Product Name          Market       Features          E-mail
                                                             Addresses
----------------------------------------------------------------------
AOL Lite                     Price-        Basic
                             sensitive     features: e-mail,
                             consumers     chat, virtual disk,
                                           photo album             1
----------------------------------------------------------------------
AOL Jovem (Youth)            Youths        Basic features plus
                                           focus on games, music
                                           and entertainment
                                           content; bigger
                                           virtual disk and
                                           photo album             3
----------------------------------------------------------------------
AOL Executivo                Professionals Basic features
                                           plus focus on
                                           sports, news,
                                           information; bigger
                                           virtual disk and
                                           photo album             3
----------------------------------------------------------------------
AOL Total                    Families      Basic features
                                           plus focus on
                                           educational
                                           channel, virtual
                                           professor, online
                                           magazine; bigger
                                           virtual disk
                                           and photo album         7
----------------------------------------------------------------------
AOL MAXX                     Broadband     Features of
                             users         AOL Total
                                           plus much bigger
                                           virtual disk
                                           and photo album;
                                           content optimized
                                           for high-speed
                                           connections             7
----------------------------------------------------------------------
Note: New services can be purchased with Member Services included
or unbundled


About AOL Brazil

America Online Brasil, AOL Latin America's first service provider, launched in November 1999. The service incorporates content from more than 100 content providers, including global vendors such as Cartoon Network For Cartoon Network outside of the United States, see .
Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming.
, CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
 and Reuters, as well as local vendors such as Agencia Estado, Valor valor

a rodenticide no longer marketed because of toxicity in horses causing dehydration, abdominal pain, hindlimb weakness, inappetence, fishy smell in urine. Called also N-3-pyridyl methyl N1-p-nitrophenyl urea.
 Economico, Mundo da Crianca, Klick Educacao and Usina do Som. America Online Latin America, Inc. (Nasdaq:AOLA) is the sole service provider of the AOL brand in Latin America.

About AOL Latin America

America Online Latin America, Inc. (Nasdaq:AOLA) is the exclusive provider of AOL-branded services in Latin America and has become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of AOL Time Warner Inc. (NYSE NYSE

See: New York Stock Exchange
:AOL), and the Cisneros Group The Cisneros Group of Companies is one of the largest, privately held media, entertainment, telecommunications and consumer products organizations in the world. The Group owns or holds interests in companies ranging from broadcast television, networks and pay television businesses  of Companies. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. The Company combines the technology, brand name, infrastructure and relationships of America Online, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina and serves members of the AOL-branded service in Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . It also operates a regional portal accessible at http://www.aola.com. America Online's 34.4 million members worldwide can access content and offerings from AOL Latin America through the International Channels on their local AOL services.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.


This release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, including our statement regarding the anticipated level of marketing spend. These forward-looking statements are subject to a number of risks and uncertainties, which are described in our Annual Report on Form 10-K/A for the period ended December 31, 2002, and from time to time in other reports we file with the SEC, as well as the following risks and uncertainties: our limited cash position, the impact our continued losses will have on our ability to finance our operations, the success of the co-branded Banco Itau service (including new marketing initiatives under the revised agreement with Banco Itau), the success of our marketing agreement with McDonald's Brazil, currency exchange rates, the actions of our competitors, our ability to retain members, uncertainty relating to our ability to convert our subscribers into paying subscribers, our limited operating history, uncertainty regarding the success of our targeted marketing initiatives, macroeconomic mac·ro·ec·o·nom·ics  
n. (used with a sing. verb)
The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors.
 developments in Brazil and Mexico and our ability to penetrate our markets. Actual results could differ materially from those described in the forward-looking statements. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 17, 2003
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