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AOL Black Voices Taps Hurricane Katrina Documentary for Online Distribution.


NEW YORK -- New Orleans: My Home, My, Life, My Love Picked Up During Pan African American Film And Arts Festival

AOL Black Voices has obtained the rights to show the compelling new documentary about the plight of Hurricane Katrina's victims online at http://www.blackvoices.com after it received critical acclaim at this year's Pan African American Film and Arts Festival and won Best Documentary at the 2006 Houston Black Film Festival. The documentary, called New Orleans: My Home, My Life, My Love, from Ruby Red, Inc., is part of AOL Black Voices' ongoing coverage of one of America's worst natural disasters. The first clip of seven installments will be available today for on-demand viewing.

"Acquiring this heartfelt documentary is part of our overall strategy of offering the most original, unique and relevant video content available to our audience of more than 2.8 million monthly unique visitors, as the online medium becomes a more viable platform to showcase video programming," said Janet Rolle, Vice President & General Manager, AOL Black Voices. "We plan to continue to search for a range of compelling video content, from entertainment and events to stories on topics that matter to our Black Voices community."

"As independent filmmakers, we're excited about this unique opportunity to share these true, often heartbreaking stories with AOL Black Voices' online audience," said director Jamie R. Balthazar Balthazar (bălthā`zər): see Wise Men of the East.. "And this is a fantastic platform to build interest in this documentary. We're looking forward to working with AOL to make a difference in the lives of those impacted by Hurricane Katrina."

Beyond the documentary, AOL(R) Black Voices each month will develop original articles and photo essays about those affected by Hurricane Katrina. Community involvement will also play a major role in this ongoing special series, allowing people to talk about their issues and concerns that still plague the Gulf Coast region.

About New Orleans: My Home, My Life, My Love

In August 2005, the world witnessed the incredible devastation wrought by Hurricane Katrina, and the agonizing efforts to rescue victims from the flooded city. Now, a new documentary lets the voices of the people most affected by the damage be heard. New Orleans: My Home, My Life, My Love follows those hardest hit by the catastrophe as they remember that horrible day and struggle to put their lives back together.

About Ruby Red, Inc.

Ruby Red is a full-service television production company located in Los Angeles, Ca. Founded in 2005 by Gina M. Holland and Jamie R. Balthazar, Ruby Red is dedicated to providing original, commercially successful, high quality programs for distribution outlets worldwide. A minority-owned media company, Ruby Red specializes in producing entertaining, inspiring urban and family themed shows. Ruby Red's productions fill a void, targeting markets largely underserved by other providers, thus creating the company's niche within the industry. Recently, Ruby Red produced the 2005/2006 Comic View series (28 episodes) for BET and they are co-producers of the independent film, "Contradictions of the Heart," starring Clifton Powell, Malcolm Jamal Warner, Vanessa Williams and Wendy Raquel Robinson.

Currently, they are producing the 2006 NAMIC NAMIC - National Association for Multi-Ethnicity in Communications
NAMIC - National Association of Minorities in Cable
NAMIC - National Association of Mutual Insurance Companies
 Vision Awards.

About AOL(R) Black Voices

With more than 2.8 million unique visitors according to the January 2006 comScore Media Metrix report, AOL(R) Black Voices is one of the leading online destinations for those interested in black culture. Available on the Web (http://www.blackvoices.com) and through AOL Keyword: Black Voices, this service features original stories and features in key programming areas including News, Sports, Work & Money, Lifestyle, Entertainment and Community.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 13, 2006
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