AOL Argentina and MasterCard Announce Innovative Marketing and Advertising Agreement.Business Editors/Hi-Tech Writers BUENOS AIRES Buenos Aires (bwā`nəs ī`rēz, âr`ēz, Span. bwā`nōs ī`rās), city and federal district (1991 pop. , Argentina--(BUSINESS WIRE)--Oct. 10, 2001 Includes Special World Cup Promotion and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Member Acquisition Initiatives Builds Upon AOL Latin America's Ongoing Relationships With Top Financial Institutions and Credit Card Companies AOL Argentina, a subsidiary of America Online See AOL. Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AOLA AOLA America Online Latin America ), and MasterCard, one of the leading payment companies in Latin America, today announced an innovative, joint marketing and advertising agreement. The program features a unique AOL member acquisition initiative tied to the World Cup and Argentina's National Soccer Team. Argentine consumers who register for the America Online Argentina service using their MasterCard(R) cards will qualify for special prizes and awards, including personal visits with members of Argentina's National Soccer Team. The agreement provides for the promotion of America Online Argentina in MasterCard's member publications and MasterCard will also advertise on the America Online Argentina service. The MasterCard agreement builds upon AOL Latin America's growing relationships with top financial institutions and credit card companies throughout the region. AOL Latin America has a successful strategic alliance with Banco Itau of Brazil, with whom it operates a fast-growing, co-branded America Online Brazil service that provides unique online banking features and functionality. In August, AOL Brazil announced a co-branded credit card with Credicard, the largest credit card company in Brazil. AOL Latin America also has developed strong relationships with credit card companies and financial institutions in Mexico such as Banorte. Charles Herington, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AOL Latin America, said: "We are very happy to be working with MasterCard, one of the most well-known and respected brands in the region. This marketing program provides yet another important way for us to invite Argentine consumers to join the more than 1 million members throughout Latin America who are enjoying the ease of use and convenience of the AOL interactive experience. It also builds on our efforts to work with the top financial institutions in Latin America to aggressively market our services to consumers interested in embracing the power of the Internet." Osvaldo Setuain, President and CEO of AOL Argentina, said: "Argentine consumers are increasingly making the Internet and America Online Argentina a central part of their everyday lives. This program with MasterCard builds upon not only our members' love of the interactive experience, but their tremendous enthusiasm for soccer, the World Cup tournament and their national team. We look forward to strong results from this program, and are quite pleased to have this opportunity to work with MasterCard, which has become an increasingly important part of the Argentine financial landscape." Jean Rozwadowski, President of MasterCard for the Latin America and Caribbean Region, said: "MasterCard and AOL Argentina together represent a powerful alliance. We could not have found a better partner to market our credit cards to the fast-growing online audience. AOL has rapidly become the premier online brand in Latin America, and we are looking to leverage that strength in the Argentine marketplace to continue building our own community of cardholders. The ability to combine this effort with our unique World Cup promotion only helps make this offering even more compelling to consumers, and will allow us to reinforce with them MasterCard's unparalleled reputation for excellence." About MasterCard MasterCard International has a comprehensive portfolio of well-known, widely accepted payment brands including MasterCarda, Cirrusa and Maestroa. More than 1.7 billion MasterCard, Cirrus and Maestro logos are present on credit, charge and debit cards in circulation today. An association comprised of more than 20,000 member financial institutions, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. MasterCard's award-winning Pricelessa advertising campaign is now seen in 80 countries and in more than 36 languages, giving the MasterCard brand a truly global reach and scope. With more than 21 million acceptance locations, no card is accepted in more places and by more merchants than the MasterCard Card. In 2000, gross dollar volume exceeded US $857 billion. MasterCard can be reached through its World Wide Web site at http://www.mastercard.com. About America Online Argentina AOL Argentina SRL 1. SRL - Bharat Jayaraman. ["Towards a Broader Basis for Logic Programming", B. Jayaraman, TR CS Dept, SUNY Buffalo, 1990]. 2. SRL - Schema Representation language. 3. SRL - Structured Robot Language. C. Blume & W. Jacob, U Karlsruhe. , is a subsidiary of America Online Latin America, Inc. (NASDAQ:AOLA), a joint venture formed in 1998 by America Online, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL Time Warner, Inc. (NYSE NYSE See: New York Stock Exchange : AOL), and the Cisneros Group The Cisneros Group of Companies is one of the largest, privately held media, entertainment, telecommunications and consumer products organizations in the world. The Group owns or holds interests in companies ranging from broadcast television, networks and pay television businesses of Companies. With over 31 million members, America Online is the world leader in interactive services, and the Cisneros Group is one of the leading media groups in the Americas. Based in Buenos Aires, AOL Argentina was formed to launch and operate the America Online Argentina service. In addition to AOL Argentina's direct mail and other marketing channels, consumers can obtain America Online Argentina software free of charge by calling the toll free number 0-800-2222-AOL (265) or by downloading it at America Online Argentina's Web site, www.americaonline.com.ar. America Online Argentina is available via local access numbers in Capital Federal and Gran Buenos Aires, Pilar Pilar strong-minded female leader of a group of guerrillas in the Spanish Civil War. [Am. Lit.: Hemingway For Whom the Bell Tolls] See : Female Power Pilar , Cordoba cor·do·ba n. See Table at currency. [American Spanish córdoba, after Francisco Fernández de Córdoba (1475?-1526?), Spanish explorer.] Noun 1. , Mendoza, Rosario, Mar del Plata Mar del Plata (mär thĕl plä`tä), city (1991 pop. 519,707), E central Argentina, on the Atlantic Ocean. It is one of the most popular seaside resorts in South America. Fishing and fish processing are also important industries. , San Luis San Luis, city (1991 pop. 110,353), capital of San Luis prov., W central Argentina. The city is the commercial center of an area producing cattle, corn, and asparagus; the surrounding area has timber and mineral resources. San Luis is a popular resort. , Villa Mercedes, Salta, Neuquen, Santa Fe Santa Fe, city, Argentina Santa Fe, city (1991 pop. 341,000), capital of Santa Fe prov., NE Argentina, a river port near the Paraná, with which it is connected by canal. , La Plata La Plata (lä plä`tä), city (1991 pop. 640,344), capital of Buenos Aires prov., E central Argentina, 5 mi (8.1 km) inland from Ensenada, its port on the Río de la Plata. , Bariloche, Parana, Rio IV, Corrientes, Resistencia and Tucuman. About AOL Latin America America Online Latin America, Inc. (NASDAQ: AOLA) is the exclusive provider of AOL-branded services in Latin America and has quickly become one of the leading Internet and interactive services providers in the region. AOL Latin America launched its first service, America Online Brazil, in November 1999, and began as a joint venture of America Online, Inc., a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL), and the Cisneros Group of Companies. Banco Itau, a leading Brazilian bank, is also a minority stockholder of AOL Latin America. The Company combines the technology, brand name, infrastructure and relationships of AOL, the world's leader in branded interactive services, with the relationships, regional experience and extensive media assets of the Cisneros Group of Companies, one of the leading media groups in the Americas. The Company currently operates services in Brazil, Mexico and Argentina and serves members of the AOL-branded service in Puerto Rico. It also operates a regional portal accessible at www.aola.com. AOL's 31 million members worldwide can access content and offerings from AOL Latin America through the International Channels on their local AOL services. |
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