AOL Announces 'Million Dollar Bill' Interactive and TV Game, with Host Leeza Gibbons.Players Can Turn the Dollar in Their Pocket Into a $1 Million Dollar Prize; Game is Co-Produced by AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Madison Road Entertainment, Stone & Co and Viewer Rewards LP NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- AOL announced a new online game and cross-media program that will let players compete for the chance to turn everyday one dollar bills into cash prizes of up to $1 million dollars. Leeza Gibbons (Leeza) has signed on to host the game, which is scheduled to launch in the first half of 2008. The program is co-produced by AOL, Madison Road Entertainment, Scott A. Stone (for Stone & Co) and Viewer Rewards, LP. In the game, players will compete on AOL (http://www.aol.com) in a series of challenges that will reveal serial numbers on real dollar bills in active circulation. Each day, there will be new games on AOL - from "21" and "Hi-Lo" to celebrity trivia. Top players will compete in 90-second video segments aired on network TV as well as online. "This is the first game show where every American already owns a ticket - probably lots of them, and we are thrilled to be working with Madison Road Entertainment, Stone & Co., and Viewer Rewards to bring it to our online audience," said Mike Kelly, President of AOL Media Networks. "With 'Million Dollar Bill' we are taking online interactive games to a whole new level. It is another example of how AOL is able to produce and distribute fun and entertaining online programming for consumers, and provide innovative new ways for marketers to reach consumers online." "Consumers are spending more and more time playing online so it makes perfect sense to create innovative online programming for them," said Tom Mazza, President, Madison Road Entertainment, "And 'Million Dollar Bill' takes online into a whole new realm." Gordon Summer, principal of Viewer Rewards, went on to say, "AOL is not only leading the way in bringing the big and small screens together, but they are also using advertising and promotion hand-in-hand. We can't think of a better online partner to make Million Dollar Bill a hit. My advice is to save up your $1 bills because very soon they might be in short supply." "In all my years of creating and producing game shows I have never seen a concept with the kind of unlimited potential of 'Million Dollar Bill'," said Scott Stone, "Literally anyone anywhere can play and win this game with no prior knowledge." AOL, Madison Road Entertainment, Stone & Co. and Viewer Rewards will unveil Million Dollar Bill at the AOL First Look event in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. today, along with several other new programs, including, "Gold Rush Goes Hollywood," "Ye Old Shrek the Third Royal Announcement," "The Ellen DeGeneres Show" tie-in and "iLand." AOL First Look is the first time an online network has announced a series of major-scale programs at a single event, similar to traditional upfront events in the television industry. About AOL AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs the country's largest Internet access business, and provides a full set of advertising solutions. A majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Time Warner Inc. AOL LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com. About Madison Road Entertainment Madison Road Entertainment is a production and branded Entertainment company founded by John Bronson, Tom Mazza, Jak Severson and Dan Thorman. Most recently, the company Executive Produced Treasure Hunters for NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. and Holidaze; The Christmas that Almost Didn't Happen for ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. . Presently in active development on a number of television projects, Madison Road works extensively with major advertisers integrating their brands into the television, video games, mobile and on-line environments. About Stone & Company Stone & Company Entertainment is one of television's leading independent production companies specializing in a wide variety of television genres including: reality, sketch comedy, documentary, talk, and game shows. With 14 years at the helm of the highly successful company, Stone Stanley Entertainment Stone Stanley Entertainment was an American television production company founded by TV producers David G. Stanley and Scott A. Stone, who both began their careers working at Lorimar-Telepictures (then Telepictures) in the 1980s. , Stone principal, Scott A Stone, has Executive Produced thousands of TV episodes include series such as The Mole (ABC), The Man Show (Comedy Central), Shop 'Til You Drop Shop 'Til You Drop is an American game show which had aired on a number of cable television networks and in syndication. The show ran on Lifetime Television from July 8, 1991 to September 1, 1995, but new shows would only run until 1994. (Lifetime), The Joe Schmo schmo or schmoe also shmo n. pl. schmoes also shmoes Slang A stupid or obnoxious person. [From Yiddish shmok, penis, fool; see schmuck. Show (Spike), Popstars (WB), Fame (NBC), and Loveline (MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. ). Currently Stone's slate includes the hit Bravo series "Top Design", the recently launched and top-rated Travel Channel series, "1000 Places To See Before You Die," and "Ivana Young Man" starring Ivana Trump. Upcoming series include "Tim Gunn's Guide To Style Tim Gunn's Guide to Style is an American reality television series, hosted by Tim Gunn and Veronica Webb, focusing on style and fashion. The first episode aired on September 6, 2007 on the Bravo network. " and "First Class All The Way" for Bravo, "The Kids Are In Charge: Family Vacation" for Travel Channel, and an untitled relationship series for Style. About Viewer Rewards Viewer Rewards is a new production and promotion company that creates integrated, cross-platform properties designed to engage viewers in new and active ways. Its principals come from the worlds of both marketing and entertainment. Gordon Summer was formerly managing director of Bates Bates , Katherine Lee 1859-1929. American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911. Promotion Group and strategic head of WPP's Einson Freeman agency. Michael Brockman was head of daytime, children's, and late night programs at ABC, NBC and CBS (Cell Broadcast Service) See cell broadcast. . Bob Noah created and produced Concentration, Tic Tac Dough, Match Game, Scrabble and others. Author, producer and music consultant Brian E. Rochlin, audience researcher Glenn Summer and retail strategist Todd Summer complete the team. |
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