AOL Acquires Third Screen Media.Leading Provider of Mobile Advertising Solutions Will Expand Advertising.com's Mobile Services for Advertisers and Publishers DULLES, Va. -- AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. announced today that it has acquired Third Screen Media, the leading mobile advertising network and mobile ad-serving and management platform provider. Third Screen Media will operate as a wholly-owned subsidiary of AOL's Advertising.com division. "AOL is one of only four at-scale advertising businesses on the Internet, and the acquisition of Third Screen Media gives us a very strong position in the fast-growing mobile space," said Randy Falco, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AOL. "It also lets us offer advertisers a more complete set of solutions, from display advertising to search and now a superior set of mobile solutions." Third Screen Media connects advertisers, publishers and mobile phone carriers on a common platform, allowing ads to be managed and delivered via WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. , downloadable applications, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. and mobile video. Dozens of leading brand advertisers, more than a hundred mobile Web publishers, and major wireless carriers participate in the Third Screen Media network. "Advertising.com has always set itself apart through our award-winning technologies, our industry-leading display advertising network and our comprehensive suite of solutions," said Lynda Clarizio, president of Advertising.com. "Third Screen Media is the perfect complement to these core differentiators, offering the same unique advantages in the mobile marketplace. From display advertising to video advertising to mobile advertising, this acquisition firmly positions Advertising.com as the one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for online advertisers and publishers." The acquisition comes as the mobile advertising industry is growing exponentially. In the U.S., mobile advertising is expected to grow from $421 million in 2006 to $4.7 billion by 2011, while globally the market is expected to increase to $11.3 billion by the same year, according to eMarketer. "This acquisition brings together two pioneers in the interactive advertising space," said Thomas Burgess, founder and chief executive officer of Third Screen Media. "Advertising.com has long been the advertising network to watch, and Third Screen Media broke new ground in the mobile advertising space with our pioneering technology and industry-leading mobile network. Together, we can now offer advertisers and publishers a comprehensive suite of interactive advertising solutions for every type of device, platform and program." Third Screen Media will continue to be headquartered in Boston. Financial terms of the deal were not disclosed. Other recent corporate acquisitions by AOL include Relegence Corporation in November 2006; Userplane in August 2006; Lightningcast, Inc. in May 2006; Truveo, Inc. in December 2005; Weblogs, Inc. in October 2005; and Xdrive, Inc. and Wildseed, Ltd. in August 2005. AOL acquired Advertising.com in June 2004. About AOL AOL[R] is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Time Warner Inc. (NYSE NYSE See: New York Stock Exchange :TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex. ), AOL LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com. About Advertising.com Advertising.com, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL LLC, is a global online advertising services company. The company offers a fully integrated suite of online advertising solutions, including display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions are powered by Advertising.com's award-winning optimization technology and industry-leading third-party display advertising network, which reaches more unique visitors each month than any other online property. About Third Screen Media Third Screen Media (www.thirdscreenmedia.com) is a software and services company dedicated to enabling advertising on mobile devices. Its MADX product suite links advertisers, publishers and carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . The company's TSM TSM Tivoli Storage Manager TSM Transportation System Management TSM Taiwan Semiconductor Manufacturing (stock symbol) TSM Taiwan Semiconductor Manufacturing Co. Ltd. |Network is North America's largest and most respected single source of mobile advertising inventory, offering best-in-class content, targeted demographics and broad reach. Customers and partners, including many of the world's largest advertising agencies, rely on Third Screen Media's products and services to manage and optimize mobile advertising campaigns. |
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