AOL Acquires ADTECH AG.ADTECH ADTECH Advanced Technology ADTECH Advanced Decoy Technology Will Operate As Independent Subsidiary of Advertising.com Global Ad-Serving Company Strengthens Advertising.com's Suite of Publisher Solutions, Extends International Reach With Business in 25 Countries DULLES, Va. -- AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. announced today that it has acquired a controlling interest controlling interest The ownership of a quantity of outstanding corporate stock sufficient to control the actions of the firm. Controlling interest often involves ownership of significantly less than 51% of a firm's outstanding stock because many owners fail in ADTECH AG, a leading international online ad-serving company based in Frankfurt, Germany. The acquisition provides AOL with an advanced ad-serving platform that includes an array of ad management and delivery applications enabling website publishers to manage, traffic and report on their online advertising campaigns. ADTECH will operate as an independent and majority-controlled subsidiary of AOL's Advertising.com division. "AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on this by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and provide them a more complete set of solutions," said Randy Falco Randy Falco is the present Chairman of the Board and CEO of AOL LLC. Prior to joining AOL, he served 30 years with NBC. Falco sits on the board of directors of Ronald McDonald House. , Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AOL. The ADTECH ad-serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools - providing intuitive and feature-rich user interfaces, superior inventory management and forecasting capabilities, and robust and flexible reporting. "ADTECH is a perfect complement to Advertising.com's display, video and affiliate advertising networks, letting us provide publishers with a comprehensive solution for ad management and monetization," said Lynda Clarizio, president of Advertising.com. "Through this acquisition, publishers will be able to better manage their own advertiser campaigns via ADTECH, as well as better monetize their available inventory via Advertising.com's diverse solutions and extensive advertiser base." ADTECH works with top publishers in 25 countries. In the fall of 2006, it launched U.S. operations to manage its growing U.S. customer base. Headquartered in the U.S., Advertising.com also has operations in nine countries throughout Europe and Asia. "Both Advertising.com and ADTECH are focused on providing website publishers with the best online advertising solutions and highest level of customer service available in the online advertising marketplace," said Dirk Freytag, chief executive officer of ADTECH. "We look forward to leveraging our joint strengths to help our partners manage, monetize and maximize their advertising inventory." ADTECH will continue to be based in Frankfurt. The financial terms of the acquisition were not disclosed. Other recent corporate acquisitions by AOL include Relegence Corporation in November 2006; Userplane in August 2006; Lightningcast, Inc. in May 2006; Truveo, Inc. in December 2005; Weblogs, Inc. in October 2005; and Xdrive, Inc. and Wildseed, Ltd. in August 2005. AOL acquired Advertising.com in June 2004. About AOL AOL[R] is a global Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Time Warner Inc. (NYSE NYSE See: New York Stock Exchange :TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex. ), AOL LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com. About Advertising.com Advertising.com, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AOL LLC, is a global online advertising services company. The company offers a fully integrated suite of online advertising solutions, including display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions are powered by Advertising.com's award-winning optimization technology and industry-leading third-party display advertising network, which reaches more unique visitors each month than any other online property. About ADTECH ADTECH AG is a leading international digital marketing solutions company. Its flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). in their online advertising businesses. Founded in 1998 and with customers in 25 countries, ADTECH is an established leader in the online advertising industry. |
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