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AOL & Time Warner Debut Sports Illustrated for Women Inaugural Swimsuit Issue.


Business Editors/Hi-Tech Writers

DULLES, Va./NEW YORK--(BUSINESS WIRE)--May 1, 2000

AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Members Get Exclusive Online Sneak Peek of Swimsuit Issue

Cover, Plus Exclusive Chats and Photo Gallery

America Online See AOL. , the world's leading interactive services company, and Time Warner, the world's leading media company, today announced that they are teaming up for the online debut of the Sports Illustrated For Women Sports Illustrated Women (formerly called Sports Illustrated for Women) and also known as "SI Women," was a bimonthly sports magazine covering (according to its statement of purpose) "the sports that women play and what they want to follow, from basketball to tennis,  inaugural swimsuit issue.

This agreement will give AOL members the exclusive first opportunity to view the cover of the swimsuit issue online the evening before its release to the general public.

Under this agreement, AOL's more than 22 million members will get the first look at the cover of the first Sports Illustrated For Women Swimsuit Issue, as well as a sneak peek at an exclusive selection of photos of male and female athletes sporting the latest in active swimwear. The debut is scheduled to take place on Tuesday, May 2 at 6:00 PM EST EST electroshock therapy.

EST
abbr.
electroshock therapy
 at AOL Keyword: SI For Women. In addition, AOL's Women's Channel will host an online chat with Sports Illustrated For Women Fashion Editor Kristina Grish at 10 PM EST on May 2 (AOL Keyword: AOL Live). Grish outfitted more than three dozen athletes for the issue and will answer questions about what kind of swimwear is best for specific body types. Additionally, the promotion includes a special subscription offer just for AOL members - two free preview Free preview is a term, most commonly used by cable television, referring to when cable systems offer a pay-TV service to customers for free for a short period of time. History  issues.

On February 21, AOL and Time Warner hosted an exclusive AOL debut of the 2000 Sports Illustrated Swimsuit Issue The Sports Illustrated Swimsuit Issue is published annually by Sports Illustrated magazine. It features top fashion models wearing designer swimwear in exotic locales. New issues come out around the middle of February or later. It was first published in 1964.  cover. The cover, featuring model Daniela Pestova, was viewed by millions of AOL members. The promotion also included a live online chat with the cover model and photo archives of past Sports Illustrated Swimsuit Issue covers.

Mayo Stuntz, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, AOL Interactive Services, said: "We're excited to offer AOL members this exclusive debut of the inaugural Sports Illustrated For Women Swimsuit Issue. The first-peek at this interactive feature is a benefit that is bound to be popular with our members worldwide."

"This is not your father's (or your brother's or your boyfriend's) swimsuit issue," explains Sports Illustrated For Women Editor Sandy Bailey. "In addition to selecting athletes for the issue, we put a strong focus on the suits themselves. Fashionable? Absolutely. Sexy? Goes without saying. But another word that also applies is functional. We had to consider the suits and say, 'Can you surf in this? Can you play Frisbee in this?'"

Sports Illustrated For Women's May/June edition has a cover price of $3.50 and arrives on newsstands nationwide beginning on May 4. Also included in the issue is information on which swimsuits work for specific body types, the best sunscreens Sunscreens Definition

Sunscreens are products applied to the skin to protect against the harmful effects of the sun's ultraviolet (UV) rays.
Purpose

Everyone needs a little sunshine.
 and hair care products for a day at the beach, and purchasing swimsuit apparel online. SI For Women's Swimsuit Issue also features the latest in beach gear - from surfboards to waterproof boom boxes to high-tech performance suits.

About America Online, Inc.

Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 22 million members, and CompuServe, with more than 2.5 million members; several leading Internet brands including ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , AOL Instant Messenger See AIM.  and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL MovieFone, the nation's No. 1 movie listing guide and ticketing service; and Spinner.com (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page.  and NullSoft's Winamp, leaders in Internet music. Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy

About Sports Illustrated For Women

Sports Illustrated For Women launched as a bimonthly bi·month·ly  
adj.
1. Happening every two months.

2. Happening twice a month; semimonthly.

adv.
1. Once every two months.

2. Twice a month; semimonthly.

n. pl.
 publication in March of 2000. Aimed at women ages 18-34 who have a passion for sports both as participants and fans - and who strive to lead active and healthy lifestyles - Sports Illustrated For Women has a circulation rate base of 300,000. Sports Illustrated For Women is published by Time Inc., the world's leading magazine publishing company and a subsidiary of Time Warner.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 1, 2000
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