AOL's RED Service for Teens Unveils Exclusive Interactive Fashion Event.DULLES, Va. -- RED Heats up the Hallways Gives Teens Using AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (R) for Broadband Tips on the Hottest Trends and One Click Access to Browse or Buy Prepster Punk and Uptown Glam GLAM Glamorgan (Welsh County) GLAM Galleries, Libraries, Archives and Museums (Australian Society of Archvisits) GLAM Grinning Like A Maniac GLAM God's Love And Mercy Lead the Top Looks for Back to School 2004 One of the most highly anticipated shopping events of the year for teens has arrived, and AOL's RED(TM) service is delivering "RED Heats up the Hallways," an online interactive fashion experience that takes back to school shopping from the mall to the computer. The team that styled the contestants from "American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. " offers their insight on the hottest trends for back to school in an online video fashion show. These industry-leading stylists have predicted that Uptown Glam, Prepster Punk and Urban Sport are the must-have looks for teens this fall. Maximized for teens using AOL for Broadband, "RED Heats up the Hallways" is set at The Autumn Bowl, a wooden skate bowl that was built inside a 100-year old warehouse in Brooklyn, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . The 5Boro Skate Team zooms around as four teen models parade down the center of the bowl. Featuring the hottest looks from GUESS?, Fred Perry Frederick John Perry (May 18, 1909 – February 2, 1995) born in Stockport, Cheshire. was an English tennis player and three-time Wimbledon champion. He was the World No. , Steve Madden Steve Madden (born 1958 in Lawrence, Nassau County, New York) is the founder and former CEO of Steve Madden Ltd., a footwear company. His designs predominantly cater to young women. Steve Madden, Ltd. and Old Navy, "RED Heats up the Hallways" lets teens browse and buy the hottest looks for fall. With just a few clicks, teens can get more information about each item featured in the show including price and retailer and also purchase it directly online. In addition, teens can check out style ideas and a host of fun community features including polls and message boards to help them get ready for the first day back. "The milestone of back-to-school shopping is transformed for teens using AOL for Broadband who can watch this exclusive, cool video fashion show," said Malcolm Bird, Senior Vice President and General Manager, Kids and Teens. "What better way to give teens advice on the hottest trends for back to school than to give them access to the stylists of their favorite TV show. Following the successful online RED fashion show for the Prom this spring, we expect an even greater response to 'RED Heats up the Hallways.' This feature exemplifies the mission of the RED service which is to give teens an online experience they can't find anywhere else." The models showcase the three hot looks for back to school, as predicted by stylists, Miles and Kirsten Siggins, who provide fashion advice to the hottest celebrities. --Prepster Punk: This look pairs preppy prep·py or prep·pie n. pl. prep·pies Informal 1. A student or former student of a preparatory school. 2. A person whose manner and dress are deemed typical of traditional preparatory schools. classics with punk clothing. Polos and sweater twin sets are paired with a funky skirt and pins, chains and studded belts. --Urban Sport: Many teens will be wearing outfits like loose jeans or warm up pants paired with tailored tops as a funky, sporty look similar to their favorite rap/hip-hop stars. --Uptown Glam: A return to old-fashioned glamour for both girls and guys. For girls this means pencil skirts teamed with pretty tops and jackets along with classic jewelry such as brooches. For guys this means a "dressier" look - jackets, shirts and pants will all have a Cary Grant Noun 1. Cary Grant - United States actor (born in England) who was the elegant leading man in many films (1904-1986) Grant , old-fashioned Hollywood look. Teens are among the fastest growing online audiences. Recent research shows that 53% of teens go online every day and 73% go online five or more days a week.(1) Additionally, teens have significant purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. and are spending more than ever, both online and offline. Teens accounted for $1.4 billion in online spending in 2003 and it is estimated that their spending will increase to $5 billion by 2008.(2) About the RED(TM) Service The RED service offers teens a customized version of the AOL service. Teens can personalize their desktop and choose content to highlight based on their specific interests, such as exclusive content and features from leading brands, original programming and expanded community tools. America Online See AOL. , Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services. About AOL(R) for Broadband AOL for Broadband is the best source for entertainment and information on the Internet, with programming and features exclusive to AOL for Broadband members. Consumers nationwide can simply add the AOL for Broadband service to any high-speed DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary or cable Internet connection if they have existing high-speed access through their local phone, cable TV or Internet provider. Current AOL members can visit AOL Keyword: Broadband to learn more about AOL for Broadband and place an order. Or call 1-800-243-1319 or visit www.aol.com for more information. (1) America Online/DMS, Teen Wired, 2004 (2) Jupiter Research Internet Shopping Model, October 2003 |
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