AOL's MediaGlow Sites Continue to Grow in February.AOL.com Up 6% in Unique Visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. ; Top Online Site for Time Spent; 26 Blogs Ranked in Technorati Top 100 NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- AOL's MediaGlow publishing division, http://www.mediaglow.com, continued its upward growth pattern by achieving record traffic in February 1, with page views climbing 21% year over year to reach 5.7 billion and total minutes increasing 22% to 4.2 billion, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. February 2009 comScore Media Metrix data. Additionally, according to a recent Nielsen Online Nielsen Online is an Internet media and market research firm that conducts studies of Ad Relevance and Ad Intelligence, in addition to Internet Audience Measurement. It is made up of the combination of Nielsen//NetRatings and Nielsen BuzzMetrics, which merged in early October 2007 report, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. users spent more than three hours and forty-five minutes on its sites or applications in February 2009, which is the most of any online company. In addition, AOL.com, http://www.aol.com, which opened to third-party content, e-mail, social networks and more in the fall of 2008, grew 5% in page views, 6% in unique visitors and 32% in total minutes year over year. AOL announced the formation of MediaGlow in January, centralizing cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. AOL's publishing sites with the goal of expanding AOL's efforts to reach targeted audiences and further AOL's global reach. MediaGlow announced plans to launch 30 targeted sites in 2009. "MediaGlow continues to grow audience reach and engagement by leaning into the fragmentation of the Web and creating valuable brands that attract new and larger audiences across numerous valuable demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. ," said Bill Wilson, President, MediaGlow. "Our brands are focused on creating original and innovative content in areas that have strong and loyal followings and target consumer passion points. This helps our advertising partners reach a highly engaged and receptive audience across a wide range of brand offerings." MediaGlow has been launching new sites as it targets niche audiences and focuses on passion points. In February, AOL Latino, http://www.aollatino.com, followed the changes made by AOL.com and opened its portal to third-party content, e-mail aggregation, social networks, RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. and more. AOL Latino also launched a relationship, dating and lifestyle site, Intimos, http://www.intimos.com, to deliver the latest news in love and sex targeting Hispanic men and women ages 18-44. AOL Latino saw page views climb 88%, unique visitors grow 14% and total minutes increase 57% year over year, according to February 2009 comScore Media Metrix data. In early March, AOL Latino launched TecnoPadres, http://www.tecnopadres.com, a Spanish-language resource for parents who want to learn, understand and discuss technology as it relates to their children and their online safety. AOL News also had a record month, reaching its largest audience ever with over 30.7 million unique visitors2as well as a 48% increase in page views, 19% increase in total minutes and 18% increase in unique visitors, all year over year, according to February 2009 comScore Media Metrix data. The increase comes just after a huge month stemming from the presidential inauguration INAUGURATION. This word was applied by the Romans to the ceremony of dedicating some temple, or raising some man to the priesthood, after the augurs had been consulted. It was afterwards applied to the installation (q.v. . AOL Music, http://www.music.aol.com, is the Web's most visited online music destination, with more than 22.2 million monthly unique visitors, marking a 7% increase year over year, according to February comScore Media Metrix data. AOL Music includes Spinner, http://www.spinner.com, for tastemaker taste·mak·er n. One that determines or strongly influences current trends or styles, as in fashion or the arts. rock fans, TheBoot, http://www.theboot.com, for country fans, TheBoomBox, http://www.theboombox.com, for hip hop hip-hop or hip hop n. 1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents. 2. Rap music. adj. fans and TourTracker, http://www.tourtracker.com, for artist and venue touring information. In March, AOL Music unveiled a new site, NoiseCreep, http://noisecreep.com, dedicated exclusively to heavy metal and hard rock. Many AOL sites continue to appear in the top five in their categories for unique visitors, according to February 2009 comScore Media Metrix data: * #1 Music: Music, http://music.aol.com * #2 Television: Television, http://television.aol.com * #2 Maps: MapQuest, http://mapquest.com * #2 IM: AIM, http://www.aim.com * #2 Business- News/Research: Money & Finance, http://money.aol.com * #2 Home: AOL Home, http://home.aol.com * #2 Entertainment-News: TMZ TMZ Transponder Mandatory Zone (aviation) TMZ Thirty-Mile Zone (around Hollywood) , http://tmz.com * #2 Email: AOL Email, http://webmail.aol.com * #3 Technology: AOL Tech, http://switched.com and http://engadget.com * #3 Food: Food, http://food.aol.com * #3 Real Estate: Real Estate, http://realestate.aol.com * #3 Lifestyles: AOL Living, http://living.aol.com * #3 News: News, http://news.aol.com * #4 Movies: Moviefone.com, http://moviefone.com * #4 Radio: Radio, http://aolradio.com * #4 Health: Health, http://aolhealth.com * #4 Autos: AOL Autos, http://autos.aol.com * #4 Sports: AOL Sports, http://sports.aol.com * #4 Greetings: Greetings, http://greetings.aol.com * #5 Search: Search Network, http://search.aol.com * #5 Local: AOL Local, http://cityguide.aol.com * #5 Weather: AOL Weather, http://weather.aol.com The following MediaGlow sites also rank in the top five in their AOL custom-built categories for unique visitors, according to February 2009 comScore Media Metrix data: * #1 African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. : BlackVoices, http://blackvoices.com * #1 Country Music Site: TheBoot, http://theboot.com * #1 Hip-Hop Music: The BoomBox, http://theboombox.com * #1 Men: Asylum, http://asylum.com * #1 Style: StyleList, http://stylelist.com * #1 Women's Blogs: Lemondrop, http://www.lemondrop.com * #1 Rock Music Site: Spinner, http://www.spinner.com * #2 Horoscopes: Horoscopes, http://horoscopes.aol.com * #2 Latino: Latino, http://latino.aol.com * #4 Web Culture: Urlesque, http://www.urlesque.com * #4 Homepages: AOL Homepages, http://www.aol.com In addition, MediaGlow brands are increasingly seen as leading authorities on the Web, with 26 MediaGlow sites listed as Technorati's Top 100 sites ranked by authority for the last six months: * #2 Engadget, http://www.engadget.com * #7 BloggingStocks, http://www.bloggingstocks.com * #9 That's Fit, http://www.thatsfit.com * #11Gadling, http://www.gadling.com * #12 ParentDish, http://www.parentdish.com * #13 TMZ, http://tmz.com * #13 WalletPop, http://www.walletpop.com * #16 Cinematical, http://www.cinematical.com * #19 JoyStiq, http://www.joystiq.com * #21 TV Squad TV Squad is a television weblog founded on March 10, 2005 and resides within the most visited sites of the Weblogs, Inc. (WIN) family of weblogs. History TV Squad was initially envisioned by WIN CEO Jason Calacanis as a destination for fans of television shows to , http://www.tvsquad.com * #22 TUAW TUAW The Unofficial Apple Weblog , http://www.tuaw.com * #24 DownloadSquad, http://www.downloadsquad.com * #25 SlashFood, http://www.slashfood.com * #25 WOW Insider, http://www.wowinsider.com * #28 AutoBlog, http://www.autoblog.com * #30 Lemondrop, http://www.lemondrop.com * #30 StyleList, http://stylelist.com * #30 Switched, http://www.switched.com * #37 Luxist, http://www.luxist.com * #37 Massively, http://www.massively.com * #41 Asylum, http://asylum.com * #55 BlackVoices, http://blackvoices.com/blogs * #56 Spinner, http://www.spinner.com * #57 Engadget Mobile, http://www.engadgetmobile.com * #70 Engadget HD, http://www.engadgethd.com * #75 AutoBlog Green, http://www.autobloggreen.com * #80 PopEater, http://www.popeater.com 1 Record growth is based on comScore Media Metrix data from February 2007 to February 2009. 2 All-time high in unique visitors for AOL News is based on comScore Media Metrix data from January 2007 to February 2009. About MediaGlow MediaGlow, AOL's publishing business unit formed in early 2009, centralizes AOL's programming efforts, including AOL.com, AOL's content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . In all, MediaGlow operates more than 70 sites and attracts more than 70 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL's advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL. About AOL AOL is a global Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access See how to access the Internet. businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Time Warner Inc., AOL LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com. |
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