AOL's Digital City and Switchboard - Agree to Provide Local Channel on CBS Switchboard.com.Business Editors/Hi-Tech Writers VIENNA, Va. and WESTBORO, Mass.--(BUSINESS WIRE)--Feb. 23, 2000 AOL's Digital City, Inc., the nation's No.1 local content network and interactive community guide, and Switchboard Incorporated, the popular Internet directory subsidiary of Banyan Worldwide (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BNYN BNYN ePresence (stock symbol; formerly known as Banyan) ), today announced a strategic content and distribution agreement. Under the agreement, Digital City and Switchboard will create a co-branded local channel for CBS (Cell Broadcast Service) See cell broadcast. Switchboard.com with local content tailored for the Switchboard audience. The new local channel will be programmed by Digital City and will feature local content from all 60 Digital City sites, providing Switchboard's users with instant access to local news, weather, sports, entertainment and community information. AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. and Digital City have held a minority interest in Switchboard since 1996. In the past, the companies have worked together in a variety of areas including directory integration, co-marketing, sales and advertising. "We have enjoyed a longstanding relationship with Switchboard and have a strong appreciation for the quality of their products and their team," said Paul DeBenedictis, President of Digital City. "We look forward to extending the reach of Digital City's content to Switchboard's users. In today's fast-paced world, the combination of Digital City's local content with Switchboard's directory services is invaluable for consumers going online to find local information and resources quickly." "Digital City offers a wide range of content that will be tightly woven throughout CBS Switchboard.com to truly enhance the user experience," said Dean Polnerow, President of Switchboard Incorporated. "Given the strong local focus that we both have, there are tremendous opportunities for us to work together to enhance the local information available to consumers and the visibility of local merchants online." About AOL's Digital City, Inc. AOL's Digital City, the No.1 local online city guide network, delivers locally relevant news, community resources, entertainment and commerce in a dynamic and easy-to-use format. The Digital City Network is available on the local channels of America Online See AOL. , AOL.COM, CompuServe, Netscape's NetCenter, ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. WorldCom Internet and DigitalCity.com. About Switchboard Incorporated Switchboard Incorporated is a leading Internet-based local merchant network interconnecting consumers, merchants and national advertisers. Its flagship Web site, CBS Switchboard.com (www.switchboard.com) is viewed more than 50 million times each month by consumers searching for specific products and services and the merchants that provide them. Switchboard offers a rich suite of online services including yellow and white pages, E-mail and Web site directories, and interactive maps and driving directions. CBS Switchboard has won numerous awards since its launch, including capturing two positions in Yahoo Internet Life's November '99 list of The 10 Supremely Useful Sites on the Web. Headquartered in Westboro, Mass., Switchboard Incorporated is a majority held subsidiary of Banyan Worldwide (NASDAQ: BNYN), with a minority ownership stake held by CBS Corporation
See: New York Stock Exchange : CBS). Switchboard is a registered trademark of Switchboard Incorporated. "CBS" and the CBS "eye" device are registered trademarks of CBS Broadcasting Inc. |
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