AOL, Blockbuster Launch Multi-Year Alliance; AOL Makes $30M Investment.America Online See AOL. and Blockbuster block·bust·er n. 1. Something, such as a film or book, that sustains widespread popularity and achieves enormous sales. 2. A high-explosive bomb used for demolition purposes. 3. Inc. have forged a multi-year strategic alliance that makes Blockbuster a premier home video provider on AOL's Entertainment Channel, while AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. will be extensively promoted through Blockbuster distribution channels. As part of the deal, America Online will make a $30 million equity investment in Blockbuster.com that will be used for, among other things, joint development of broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). content and delivery. Under the three-year pact, Blockbuster will have a continuous presence in the Home Video area of AOL's Entertainment Channel. AOL members will have instant access to the home video and entertainment information available on Blockbuster.com. The deal also gives AOL members access to the Blockbuster's entertainment products, by going to a co-branded AOL/Blockbuster.com Web site, or using AOL keyword: Blockbuster.com. The Blockbuster.com site will be relaunched and available to AOL members at the end of November. |
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