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ANIMATION PROGRAM DRAWS BEST FROM YOUNG TALENT; MIDDLE SCHOOL PUPILS CREATE ANTI-SMOKING ANNOUNCEMENTS.


Byline: Tracy Valeri Daily News Staff Writer

Clusters of excited students crammed into the sweltering gym Friday at Sepulveda Middle School, eager to see the 30-second spots they created come to life.

They were among thousands of students from 28 Los Angeles Unified School District The Los Angeles Unified School District (the "LAUSD") is the largest (in terms of number of students) public school system in California and the second-largest in the United States. Only the New York City Department of Education has a larger student population.  middle schools participating in AnimAction, a program that brings in trained artists to teach students the art of animation.

The end result is 420 half-minute public service announcements - created completely by students - about the dangers of using tobacco.

``We're honored to be able to impact other kids and maybe change their minds about smoking,'' said seventh-grader Rachel Dievendorf, who helped create Sepulveda's winning spot titled ``Myths.'' ``We each thought of an idea and voted on it and everyone did a piece of something.''

Sepulveda's public service announcement attempts to shatter the perception that teen-age smokers are cool.

The school's winning piece will be among 28 recognized tonight by leaders in the animation industry - including executives from Walt Disney, Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. and DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch)
SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios)
SKG Thessaloniki, Greece - Thessaloniki (Airport Code)
SKG Smith and Kraus Global
.

The 7th annual Team Awards VII Celebration held at the University of Southern California The U.S. News & World Report ranked USC 27th among all universities in the United States in its 2008 ranking of "America's Best Colleges", also designating it as one of the "most selective universities" for admitting 8,634 of the almost 34,000 who applied for freshman admission  will salute the young animators, which included students from 10 Valley middle schools.

One of the 28 winning spots will be used by UNICEF UNICEF (y`nĭsĕf'), the United Nations Children's Fund, an affiliated agency of the United Nations.  and distributed worldwide for the International Children's Day of Broadcasting. Some of the other spots may be aired on network television and cable stations, played in hospitals or incorporated into school curricula.

Ironically, the anti-tobacco program is paid for by smokers using funds from the excise tax Excise Tax

1. An indirect tax charged on the sale of a particular good.

2. A penalty tax applied to ineligible transactions in retirement accounts. This penalty is assessed by and paid to the IRS.

Notes:
1.
 on tobacco products.

Students participated in an intensive 12 hour workshop, where they were grouped with students who they had never met and challenged to conceptualize, draw, color and film an animated public service spots, said Clifford Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, the executive producer of AnimAction America Inc.

CAPTION(S):

Photo

Photo: The team from Sepulveda Middle School put together a winning public service announcement that debunks the myth of the cool smoker.

Michael Owen Baker/Daily News
COPYRIGHT 1997 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Daily News (Los Angeles, CA)
Date:May 31, 1997
Words:328
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