ANI Networks Raises the Bar on Customer Care Through Video Conferencing.

LAS VEGAS -- ANI Networks announced today that the company has begun supplying desktop video cameras to some of its wholesale customers as a way to further strengthen the relationships and offer a new dynamic of customer care not seen in our industry today. As ANI Networks continues to expand its own operations around the world, it began to deploy web-enabled videoconferencing as its primary means of daily communication and found that it worked so well that it wanted to bring that same experience to its customers.

ANI Networks demonstrated the new application for its customers at Comptel last month and began shipping web cameras shortly thereafter. ANI Networks embraces the research that has shown that video conferencing offers the benefits of face to face meeting experience such as generating new ideas and garnering greater commitment levels from the participants. "We want to build stronger relationships with our customers at all levels of their organization. Typically it is only the sales person who meets the customer face to face. They develop great relationships with everyone but we recognized that to be a successful vendor, constant communication occurs with many individuals within each company who rarely, if ever, have the opportunity to meet," says Randy Lemmo, Vice President, Wholesale Operations. "From our own experience, we have discovered that it could be different. We want our customers to see real time, our commitment and sense of urgency. We don't want to be just another voice on the phone or hide behind voicemail and email."

One customer, Prescient Worldwide, has already seen the benefits of the new service. "We are pleased to work with ANI Networks," says Michael Agli, Vice President of Prescient Worldwide. "ANI has shown a commitment to our relationship and service excellence. An example of this commitment is ANI Networks' video conferencing service used by customer care. This service has proven to be much more effective than one-dimensional e-mail and even traditional voice conversations. When we contact ANI Networks' customer care, we can not only place a face with a name but we can truly witness the representative's true interest in our needs. It is said that a vast majority of communication is non-verbal and with ANI Networks' video conferencing service the message is delivered in a clear, concise, visual manner, ensuring the highest level of clarity and a richer customer experience."

ANI Networks is a privately held, facilities-based Communications Company servicing the wholesale long distance voice market, both Resale and Carrier. With facilities and clients on 3 continents and a vast domestic Feature Group D Network, ANI Networks is a premiere partner to the companies in the wholesale market place with a focus on traditional voice services. By utilizing the efficiencies of next generation VoIP technologies within its own network topology, ANI Networks has the flexibility to adapt to ever-changing wholesale market conditions and regulatory capitulations, resulting in operational stability and economic longevity for its wholesale clients.