AND 1 Announces 2004 Mix Tape Tour; America's Best Playground Ballers and Another Shot at an Endorsement Deal Return as Part of Summer's Hottest Basketball Tour.

Sports Editors/Business Editors

PAOLI, Pa.--(BUSINESS WIRE)--March 18, 2004

Seth Berger, CEO of basketball footwear and apparel company AND 1, today announced the company's return of the popular AND 1 Mix Tape(R) Tour presented by Mountain Dew Code Red, now in its fifth year as the nation's premiere playground basketball event.

The AND 1 Mix Tape Tour, a summer-long tour featuring the nation's best playground basketball players will be in 30 cities from June 3rd through August 21st. The Tour features the newly signed Professor, as well as living legends Hot Sauce, Main Event, Half Man, Alimoe, AO, Prime Objective and others taking on the best basketball talent each city can bring, with local ballers vying for a spot on the roster and an endorsement deal with AND 1. Original AND 1 streetball icon Skip to My Lou (also known as Rafer Alston of the Miami Heat) will be making guest appearances throughout the summer.

AND 1's series of basketball videos and DVDs known as the 'AND 1 Mix Tapes' have attained cult status among hard-core ball players. After more than a year of giving away the mix tapes featuring footage of little known local players paired with new hip-hop music, AND 1 took the show on the road for a three-city test. Now, five years later, the AND 1 Mix Tape Tour has reached over 338,000 basketball fans and elevated the Mix Tape Tour players to international icons. This summer the tour will hit 30 major cities, each hosting an Open Run, expo area and major game.

In every city, Open Run participants will be vying for an endorsement contract and may be featured on the third season of "Street Ball: The AND 1 Mix Tape Tour presented by Mountain Dew Code Red" on ESPN2 this summer.

Tickets will go on sale nationally on April 17th, for more information check out www.and1.com/mixtape.

The 2004 AND 1 MIX TAPE TOUR SCHEDULE(1)

CITY               VENUE                    DATE
----               -----                    ----
Fresno, CA         Save Mart Center         Thursday, June 03, 2004
Oakland, CA        Oakland Arena            Saturday, June 05, 2004
Sacramento, CA     Arco Arena               Monday, June 07, 2004
Los Angeles, CA    The Forum                Wednesday, June 09, 2004
Phoenix, AZ        America West Arena       Saturday, June 12, 2004
San Diego, CA      The Sports Arena         Monday, June 14, 2004
Las Vegas, NV      Orleans Arena            Wednesday, June 16, 2004
Salt Lake City, UT The "E" Center           Saturday, June 19, 2004
Denver, CO         Pepsi Center             Monday, June 21, 2004
Oklahoma City, OK  Ford Center              Thursday, June 24, 2004
San Antonio, TX    SBC Center               Sunday, June 27, 2004
Dallas, TX         American Airlines        Tuesday, June 29, 2004
                    Center
Houston, TX        Toyota Center            Thursday, July 01, 2004

Tour Break -  July 3 thru July 7

Philadelphia, PA   Wachovia Center          Saturday, July 10, 2004
Providence, RI     Dunkin' Donuts Center    Wednesday, July 14, 2004
New York, NY       Madison Square Garden    Friday, July 16, 2004
Cleveland, OH      Gund Arena               Sunday, July 18, 2004
Detroit, MI        Cobo Arena               Tuesday, July 20, 2004
Indianapolis, IN   Conseco Fieldhouse       Thursday, July 22, 2004
Chicago, IL        United Center            Saturday, July 24, 2004
Minneapolis, MN    Target Center            Tuesday, July 27, 2004
Kansas City, MO    Kemper Arena             Saturday, July 31, 2004
Memphis, TN        The Pyramid              Tuesday, August 03, 2004
New Orleans, LA    New Orleans Arena        Friday, August 06, 2004
Atlanta, GA        Philips Arena            Sunday, August 08, 2004
Tampa, FL          Sun Dome                 Wednesday, August 11, 2004
Miami, FL          American Airlines Arena  Friday, August 13, 2004
Jacksonville, FL   Veterans Memorial Arena  Sunday, August 15, 2004
Raleigh, NC        RBC Center               Tuesday, August 17, 2004
Washington, DC     MCI Center               Saturday, August 21, 2004


(1) Schedule subject to change

AND 1 thanks its presenting partner Mountain Dew Code Red, and additional Tour partners Foot Locker, Nintendo, Lay's Brand Potato Chips, Scion, Wrigley's Big Red and Nestle Crunch. The AND 1 Mix Tape Tour is promoted and produced by RCA Group.

Founded in 1993, AND 1 makes basketball footwear and apparel for players with serious game. The company that first made its mark in the apparel industry with a line of "in your face" trash talk tee shirts now offers a complete product line for basketball players, including performance shoes, shorts, tees, sleeveless tees, pants, team uniforms, licensed collegiate gear and accessories. Brand revenues have grown from $1 million in 1993 to $175 million in 2003. AND 1 footwear and apparel is sold in more than 125 territories around the world and worn by the New Zealand, Slovenian, Puerto Rican and Turkish national basketball teams in addition to two-time NBA All-Stars Stephon Marbury (New York Knicks), Ben Wallace (Detroit Pistons) and star of the AND 1 Mix Tape(R), Volume One, Rafer Alston (Miami Heat) as well as the just-signed Jason "White Chocolate" Williams (Memphis Grizzlies). For more information, visit www.and1.com.

The RCA Group, formed in 1984 by Russ Cline, is a sports and entertainment production/promotion company located in Kansas City. With a collective 75 years of experience in event entertainment, RCA Group provides turnkey event production services, sponsor management and event activation. RCA Group clients include ESPN ABC Sports, with whom RCA Group works the Summer & Winter X Games, United States Tennis Association and National Lacrosse League.