ANC Rental Corporation Re-Brands Its CarTemps USA Brand to Alamo; Alamo's Strong Brand Consumer Awareness to Grow CarTemps' Insurance Replacement and Local Rental Business.Business Editors FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Nov. 21, 2000 ANC ANC abbr. African National Congress ANC African National Congress: South African political movement instrumental in bringing an end to apartheid ANC n abbr (= Rental Corporation (Nasdaq:ANCX), the parent company for Alamo Alamo Eighteenth-century mission in San Antonio, Texas, site of a historic siege of a small group of Texans by a Mexican army (1836) during the Texas war for independence from Mexico. , National, and CarTemps, announced today that the company is re-branding CarTemps USA to Alamo. This name change will enable CarTemps, which focuses on the insurance replacement/local renter market, to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. Alamo's widely recognized, well-respected brand name. National will continue to be positioned as ANC's premium brand. CarTemps' 427 U.S. locations will be transitioning to Alamo through the first quarter 2001. ANC President and Chief Executive Officer Michael Michael, archangel Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence. S. Karsner said: "Building a strong brand name requires a huge financial investment during a period of years. By simply changing the CarTemps name to Alamo, we immediately give CarTemps the benefit of Alamo's 26-year history of name recognition. This strategic consolidation of brands also enables us to concentrate our resources and competitive energies on building ANC's two strongest brands - Alamo and National." Karsner continued: "Our extensive research into this area clearly shows that the attributes of the typical CarTemps customer and those of the typical Alamo customer are closely aligned. Both are value and price conscious making the re-branding to Alamo a natural fit. By joining forces with Alamo, the Alamo, the (ăl`əmō') [Span.,=cottonwood], building in San Antonio, Tex., "the cradle of Texas liberty." Built as a chapel after 1744, it is all that remains of the mission of San Antonio de Valero, which was founded in 1718 by Franciscans insurance replacement/local renter operation gains tremendous marketing muscle far exceeding the power of a relatively young brand like CarTemps." ANC considers the re-branding effort to be primarily a name change. The business model will remain the same and the re-branded division will be run as a completely distinct and independent business unit within ANC Rental Corporation. Todd Todd , Sir Alexander Robertus 1907-1997. British chemist. He won a 1957 Nobel Prize for his study of nucleic acids and nucleotide structures. M. Faver will continue to lead what will now become the re-branded insurance replacement/local market division of ANC Rental Corporation. This division, currently one of the largest insurance replacement/local market car rental companies in the country, employs approximately 2,300 associates in 42 states. ANC Rental Corporation, the parent company of Alamo and National, is one of the world's largest car rental companies with annual revenue of approximately $3.5 billion in 1999. Headquartered in Fort Lauderdale, the company has more than 4,000 locations in 69 countries and employs approximately 23,000 associates worldwide. |
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