ANALYSTS PICTURE SLUGGISH OPENING KATRINA LIKELY TO SLAM MOVIE TICKET SALES.Byline: Greg Hernandez Staff Writer As if ``The Island'' and ``Stealth'' weren't big enough box office disasters, Hurricane Katrina In addition to theaters either destroyed or under water in the New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded area and other Gulf Coast states, more people are likely to be glued to their television screens over the weekend, absorbing the real-life drama as it continues to unfold unfold - inline . ``Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894. is generally the weakest of the holiday weekends to begin with and obviously in the South and the Gulf region, we should see some depressed sales at movie theaters,'' said Gitesh Pandya, editor of BoxOfficeGuru.com. ``Between the aftermath of Katrina and the rising gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by prices, people will find better things to do with their money.'' Year-to-date movie attendance is already down 12 percent compared to 2004, and overall revenue is down by 9 percent. While audiences have embraced such hits as ``Wedding Crashers,'' ``The 40 Year Old Virgin'' and ``Charlie and the Chocolate Factory,'' far more movies were largely ignored by moviegoers. On only three weekends during the entire summer have ticket sales surpassed 2004 levels, and there has been much debate over whether it is a short-term situation or the beginning of a long-term trend. ``We're in a box office malaise malaise /mal·aise/ (mal-az´) a vague feeling of discomfort. mal·aise n. A vague feeling of bodily discomfort, as at the beginning of an illness. anyway so this situation may exacerbate that a bit,'' said box office analyst Paul Dergarabedian, president of Exhibitor Relations Co. ``It hurts anytime there will be a certain amount of screens out of commission.'' The widest new Labor Day weekend release is 20th Century Fox's ``Transporter 2,'' scheduled to be in 3,303 locations today. A studio source said Thursday that at least 35 of those theaters will not be open due to the hurricane. ``We think we have it down to a minimum, but there also might be places where the theaters are open but deliveries can't be made,'' said the source. Other new films in the marketplace are Focus Features' ``The Constant Gardener,'' which bowed Wednesday in 1,346 locations, the Miramax action-comedy ``Underclassman'' in 1,132 spots, and the Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . release ``A Sound of Thunder'' in 816 theaters. Chains with theaters in the Gulf region are still waiting to assess the full damage, including the AMC (Advanced Mezzanine Card) See AdvancedTCA. chain, which has five theaters in New Orleans with a combined 68 screens. Said AMC spokeswoman Melanie Bell: ``Only time will tell.'' Greg Hernandez, (818) 713-3758 greg.hernandez(at)dailynews.com |
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