ANALYST'S REVIEW BOOSTS GENESIS.Byline: Jason Z. Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. Staff Writer VAN NUYS - A brief mention on Bloomberg Television Bloomberg Television are cable television networks around the world that broadcast business and financial news 24 hours a day. The network was widely known for their data screen format, in which news tickers and business data boxes used more of the television screen than the had a huge impact on GenesisIntermedia.com Inc. Wednesday. Investors took notice of the company following a favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. mention by an analyst that sent the company's stock price soaring soaring: see flight; glider. soaring or gliding Sport of flying a glider or sailplane. The craft is towed behind a powered airplane to an altitude of about 2,000 ft (600 m) and then released. to a close 77 percent above its previous day's price. The stock closed at 11.75, up 5.125 from Tuesday's $6.625. GenesisIntermedia operates Centerlinq Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the kiosks, a free-standing machine linked to the World Wide Web. It features touch-screen Net surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. to patrons of a dozen malls across the nation. What it offers the malls is information. Much like a grocery store shopper's club, Centerlinq generates a card shoppers can use to receive discounts from mall merchants. In order to obtain a card, the customer fills out a form at the kiosk kiosk Originally, in Islamic architecture, an open circular pavilion consisting of a roof supported by pillars. The word has been applied to a Turkish summer garden pavilion and a type of early Persian mosque. , contributing to a database of shopper information used to target advertising. The increasing popularity of the devices is readily evident at the company's Van Nuys headquarters. Computers in boxes are packed into an area that takes up a quarter of the fourth floor, multicolored wires hang from the ceiling waiting to be plugged into the growing network, and employees from other departments have a standing order to stay out of the way. GenesisIntermedia began as a direct marketing company but has entered into the technology realm with Centerlinq. In a time when some malls are forbidding their tenants to promote the Internet as a sales medium, others are embracing it as a marketing tool. That's where Centerlinq comes in. It is GenesisIntermedia's direct-marketing savvy, gained through years of pitching investment strategies to individual investors, that gives the company its strength in its new market niche, said stock analyst Courtney Smith, a principal of Courtney Smith & Co., whose comments spurred the price runup. ``It gives them expertise most dot-coms don't have in terms of marketing,'' he said. ``The Internet is the same as direct mail. It's one-on-one marketing, it's not brand marketing.'' Executives at GenesisIntermedia think it's about time It's About Time may refer to:
``It should have been there a long time ago,'' said Ramy El-Batrawi, GenesisIntermedia.com's chairman and chief executive officer. ``People are finally recognizing what we have.'' El-Batrawi said companies comparable to Genesis have market capitalizations Market Capitalization A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap. in the hundreds of millions or billions. GenesisIntermedia's market capitalization - the aggregate value of all of its outstanding stock - is around $62 million after Wednesday's close. The kiosks are in 18 malls nationwide. Kiosks can be found at the Antelope Valley Mall The Antelope Valley Mall is an enclosed shopping mall in Palmdale, California. Opened in September, 1990, its buildings take up around 1 million square feet (90,000 m²). Its physical main building, parking lots, and ring road businesses encompass an area a bit less than 0. and Beverly Center The Beverly Center is a shopping center in Los Angeles, California, United States. Description The Beverly Center is a monolithic eight-story structure located at the edge of Beverly Hills and West Hollywood, California, between La Cienega and San Vicente boulevards. . El-Batrawi said the company has plans to install kiosks in an additional 80 to 100 malls this year. He hopes to reach 100 million users by the end of the year, 1 percent of whom will sign up for the membership cards. ``Every mall has about a million people that traffic their mall. We know their shopping habits, where they shop,'' El-Batrawi said. ``We're in high-traffic areas, so we don't have to spend too much money attracting people to us.'' At some point the kiosks will be in enough malls and have enough users to make the product a viable alternative for major advertisers, Smith said. CAPTION(S): photo, chart Photo: (color) The Centerlinq kiosk, made by a Van Nuys firm, features touch- screen Net surfing. Kiosks are in malls nationwide. Andy Holzman/Staff Photographer Chart: STOCK RUNUP Shares of GenesisIntermedia.com Inc. rose sharply Wednesday as Wall Street investors took notice of the company's new product, Internet kiosks for malls Bradford Mar/Staff Artist |
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