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AMWAY CORP. PROJECTS FAST START FOR FIRST SOUTH AMERICAN OPERATION

    AMWAY CORP. PROJECTS FAST START FOR FIRST SOUTH AMERICAN OPERATION
    ADA, Mich., Nov. 22 /PRNewswire/ -- Amway Corp. opened its first South American operation this week in Brazil, where the direct-sales company had 10,000 new independent distributors within the first three days of business.  Amway expects to have 80,000 independent distributors within the first year of operation.
    Amway do Brasil Ltda. is Amway's third international opening in just over six months.  The company is starting operations with headquarters and three pickup centers in Sao Paulo.  Plans call for additional pickup centers in Rio de Janeiro and other urban areas.
    Independent Amway distributors in Brazil will initially sell Amway's ARTISTRY cosmetics, L.O.C. (Liquid Organic Cleaner), SEE Spray Window Cleaner, and Compatibles Cookware.  Additional products will be introduced within six months.
    "Judging from the success of our opening and first few days of business, Amway do Brasil should continue our record-setting pace for new markets," said Amway Vice President Steve Van Andel, who was in Sao Paulo for the opening.  We see great potential for our first South American market."
    Amway's new markets in Mexico, Hungary and Korea, all of which opened since June 1990, were the three fastest-starting international affiliates in the history of the company's international business. Amway de Mexico had 70,000 independent distributors within a year of starting business.
    In addition to introducing Amway products and its unique style of business in Brazil, Amway do Brasil will carry on Amway's tradition of community service and environmental awareness.  Amway do Brasil will be a co-sponsor of the Amway Environmental Foundation's "Masters of the Arctic - Art in the Service of the Earth" traveling exhibition of contemporary Inuit art when it is displayed in Brazil in June 1992 as the cultural centerpiece of the United Nations Conference on Environment and Development.
    During opening ceremonies, Amway do Brasil presented a donation to Ika Fleury, first lady of the state of Sao Paulo, to benefit area handicapped children.  In the U.S., Amway Corp. is a top corporate sponsor of the National Easter Seal Society, donating an average of $1 million in each of the past eight years.
    Amway Corp. has 9,500 employees worldwide and more than 1 million independent distributors in more than 50 countries and territories. Sales at estimated retail of $3.1 billion for the fiscal year ended Aug. 31, 1991, make Amway Corp. one of the world's largest direct- selling companies.
    -0-                     11/22/91
    /CONTACT:  Kim Bruyn, 616-676-7603, or Marc Longstreet, 616-676-7948, both of Amway Corp./ CO:  Amway Corp. ST:  Michigan IN: SU: ML -- DE003 -- 6267 11/22/91 09:35 EST
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Publication:PR Newswire
Date:Nov 22, 1991
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