AMSE to Launch Secondary Marketing Platform.

Business Editors

JUPITER, Fla.--(BUSINESS WIRE)--June 30, 2003

America's Senior Financial Services, Inc. (OTCBB:AMSE) announced today that Jupiter Mortgage Corporation (JMC) has entered into an agreement with a securities firm for the securitization and bulk sales of mortgage loan production into the secondary market. JMC is AMSE's wholly owned loan production platform. The Company expects to complete its first securitization and bulk sale in July. Annualized and based on existing business only, this secondary marketing platform could contribute an additional $500,000 to the Company's net profits currently produced through its various loan production platforms.

Michael Buono, AMSE President, stated, "This agreement achieves an important part of our strategic plan for 2003, and sets the stage for additional profits as we grow into the future."

Nelson Locke, AMSE CEO, added, "AMSE's strategic plan involves multiple business platforms. They include Retail Forward and Reverse Mortgage Loan Origination, Correspondent Wholesale Lending, Branch Partners, and Secondary Marketing. This agreement represents the launch of the Secondary Marketing Platform. This new initiative creates additional profits by using loan production already owned to create a new revenue stream."

AMSE previously announced net profits for the 3rd quarter 2002, the 4th quarter 2002, and the 1st quarter 2003. The Company expects to report significant sales increases and bottom line improvement for the 2nd quarter 2003. Please refer to previous press releases for the specifics.

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS: The Private Securities Litigation Reform Act of 1995 provides a safe harbor from civil litigation for forward-looking statements. This news release contains forward-looking statements regarding the Company's launch of a Secondary Marketing Platform and the effect that this could have on future results. Since these statements are based on a new strategic effort and the results are yet to be realized, they are subject to risks and uncertainties that could cause actual results regarding Secondary Marketing activities to differ materially from those set forth in this news release. Factors that might cause such a difference include the possibility of lower revenues for the balance of the fiscal quarter, greater than anticipated operating costs, issuance of additional shares, the outcome of litigation, the decline of availability of mortgages at reasonable rates, and a downturn in general economic conditions. These forward-looking statements speak only as of the date made. We undertake no obligation to update any forward-looking statements to reflect events or circumstances arising after the date on which they are made. To contact Investor Relations, email the Company at [e-mail]. The Company's web addresses are www.americassenior.com and www.jupiter-mortgage.com.