AMSE Signs Aggressive Nationwide Lead Generation Agreement.

MIAMI SHORES, Fla.--(BUSINESS WIRE)--Aug. 28, 2001

America's Senior Financial Services, Inc. (OTCBB:AMSE) http://www.americassenior.com announced today that Jupiter Mortgage Corporation, AMSE's mortgage loan origination platform, has signed a one-year renewable agreement with Broadstreet Marketing, Inc. to utilize Broadstreet's email database of consumers currently seeking mortgages. The Broadstreet technology platform will generate an email to millions of consumers whereby the customer can easily apply for a mortgage on line and if qualified be approved with a competitive interest rate. In the past year, Broadstreet has conducted several successful mortgage lead generation campaigns. One of Broadstreet's client companies recently reported a 500% increase in loan requests to more than $50 million dollars a month. The AMSE campaign will have national reach and will prospect for both forward and reverse mortgage customers. AMSE expects this campaign to double the number of loan applications that Jupiter processes. It is too early to estimate the effect that this increased activity will have on profits. However, since the costs per application are minimal the profits per closed loan should be much higher than average.

BUY RECOMMENDATION

This business development follows a recent BUY RECOMMENDATION (issued July 9th, 2001) by Stratos Research, LLC. 700 South Flowers Street, Suite 1100, Los Angeles, California. To Review the Research Report go to http://www.americassenior.com and click on the bar on the bottom of the Home Page. The research report indicated "AMSE presents a tremendous opportunity for the speculative investor seeking high capital gains. At the Company's current stock price of $0.21, our analysis suggests that AMSE is ridiculously undervalued and at that its downside investment risk is limited. During the past year, management has significantly lowered operating expenses, while continuing to grow revenues at a rapid pace. Given that the Fed has lowered interest rates six times since the beginning of 2001, and that mortgage rates have also declined, the environment for purchasing homes has improved recently. With a huge number of U.S. consumers in their key home-buying-years, and employment remaining strong at the full-employment rate of around 4.5%, we believe that the outlook for AMSE is very bright."

This release contains forward-looking statements including without limitation statements relating to the company's plans, expectations, intentions, and adequate resources. These statements are made pursuant to the "safe harbor provisions" of the Private Securities Litigation Reform Act of 1995. Please refer to the company's 10K-SB and 10Q filings for more disclosure about AMSE's results and the risks that could be associated with an investment in the company's common stock. To contact Investor Relations, write [e-mail].