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AMSE Corporate Name Changing to AMSTAR Financial Services, Inc.


Business Editors

JUPITER, Fla.--(BUSINESS WIRE)--Aug. 29, 2003

In an effort to better identify its diversified business plan and multi platform structure, America's Senior Financial Services, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:AMSE AMSE American Museum of Science & Energy (Tennessee)
AMSE Aircraft Maintenance Support Equipment (Canadian Forces)
AMSE Advanced Mass Sender Enterprise
) announced today that it will be changing its corporate name. The new corporate name will be AMSTAR AMSTAR Advanced Multispectral Simulation, Test, Acceptance Resource  Financial Services, Inc.

AMSTAR Financial Services, Inc. will become the corporate identity. The Company will continue to use the name "America's Senior Financial Services" and trade marks TRADE MARKS. Signs, writings or tickets put upon manufactured goods, to distinguish them from others.
     2. It seems at one time to have been thought that no man acquired a right in a particular mark or stamp. 2 Atk. 484.
 to identify the Company's growing multi-state retail Reverse Mortgage platform. The name "Jupiter Mortgage Corporation" or "JMC JMC Joint Military Commission
JMC Jefferson Medical College
JMC Jax Money Crew (computer gaming)
JMC Joint Munitions Command (US Army; Rock Island Arsenal, Rock Island IL)
JMC James Madison College
" will identify the Company's multi-state retail Forward Mortgage platform. The name "Synergy Mortgage Solutions" or "Synergy" will identify the Company's multi-state Wholesale Mortgage Lending platform. The Company's "Branch Partners" platform will operate under the name AMSTAR Mortgage Network, and other variations of the AMSTAR theme.

These changes became necessary as many in the public sector viewed AMSE as a Reverse Mortgage Lender only. The Company is much, much, more. Currently, Reverse Mortgages are approximately 10% of the Company's operations. The bulk of AMSE's sales and earnings are derived from the JMC and SYNERGY platforms. This is an important distinction to make as Mortgage Bankers move into an economic climate where diversification will be important to maintaining momentum. These changes will be phased in over the next five months, and do not require any shareholder response at this time. At this writing, the Company's symbol will continue to be "AMSE."

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS: The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 provides a safe harbor from civil litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 for forward-looking statements. This news release contains forward-looking statements regarding a corporate name change and the Company's diversified business platforms. This information speaks only as of the date made. We undertake no obligation to update any forward-looking statements to reflect events or circumstances arising after the date on which they are made. To contact Investor Relations, email the Company at info@americassenior.com. The Company's web addresses are http://www.americassenior.com, http://www.synergy-mortgage.com and http://www.jupiter-mortgage.com.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 29, 2003
Words:340
Previous Article:AmSouth Scheduled to Participate in Lehman Brothers Financial Services Conference 2003.
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