AMS Third Quarter 2000 Revenues Increase 9.4 Percent.

Business Editors

OKLAHOMA CITY--(BUSINESS WIRE)--Nov. 7, 2000

Advantage Marketing Systems, Inc. ("AMS") (AMEX:AMM) announced net sales increased 9.4 percent to $6,807,883 in the third quarter compared to $6,223,895 in the same period in the prior year.

Net income for the quarter was $95,972, or two cents a share, compared to $396,614, or ten cents a share, in the same period in the prior year.

AMS Chairman and CEO John W. Hail pointed out that the Company's increase in net sales was primarily the result of expansion of the Company's network of independent distributors from 54,200 at September 30, 1999, to 77,800 at September 30, 2000. The reduction in earnings for the third quarter was the result of a combination of factors, including an increase in promotional costs of $399,000 designed to increase sales, increased payrolls of $300,000 as staff increases were made to support continuing sales growth and increases in other variable costs due to higher levels of activity.

Commenting on results, Mr. Hail said: "With sales increasing at a sustained rate of 9% or greater, we anticipate achieving impressive results over the next two years. It is no wonder that our stock receives buy recommendations."

Mr. Hail commented on the Company's balance sheet as "remaining very strong." He reported that the Company had cash and marketable securities of $3,551,920 at September 30, 2000, and working capital of $2,544,455. Its ratio of current assets to current liabilities stood at 2.9 to one. Shareholders' equity amounted to $10,070,098, or 86.1 percent of total assets. Long-term debt in the form of capital lease obligations totaled just $265,010.

AMS markets more than 100 natural supplements, weight management products, skin and hair care products and cosmetics based on herbal-based proprietary product formulations. The Company's products are distributed by more than 77,800 independent distributors.

For more information, visit the Company's web site at www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.

                   ADVANTAGE MARKETING SYSTEMS, INC.
                           AND SUBSIDIARIES

              CONDENSED CONSOLIDATED STATEMENTS OF INCOME
           FOR THE PERIODS ENDED SEPTEMBER 30, 2000 AND 1999
                              (UNAUDITED)

                           Three Months Ended      Nine Months Ended
                                September              September
                                   30,                    30,
                           2000          1999        2000        1999
                           ----          ----        ----        ----
Net sales            $6,807,883    $6,223,895 $20,815,957 $16,150,491
Cost of sales         4,521,392     4,298,324  13,981,588  11,150,024
                      ---------     ---------  ----------  ----------
    Gross profit      2,286,491     1,925,571   6,834,369   5,000,467

Marketing,
 distribution and
 administrative
 expenses             2,229,419     1,362,277   6,221,664   3,725,489
                      ---------     ---------   ---------   ---------
 Income from
  operations             57,072       563,294     612,705   1,274,978

Other income
 (expense):
Interest and dividends,
 net                     88,915        75,993     248,098     228,765
Other income (expense)    7,326           --      (84,642)        --
                      ---------     ---------   ---------   ---------
  Total other income
   (expense)             96,241        75,993     163,456     228,765
                      ---------     ---------   ---------   ---------
INCOME BEFORE TAXES     153,313       639,287     776,161   1,503,743
TAX EXPENSE              57,341       242,673     293,774     533,683
                      ---------     ---------   ---------   ---------
NET INCOME           $   95,972    $  396,614  $  482,387  $  970,060
                      =========     =========   =========   =========
Net income per
 common share        $      .02    $      .10  $      .11  $      .23

                      =========     =========   =========   =========
Net income per common
 share -- assuming
 dilution            $      .02    $      .08  $      .08  $      .21
                      =========     =========   =========   =========


Weighted average
 common shares
 outstanding          4,344,578     4,141,651   4,261,011   4,141,651
                      =========     =========   =========   =========
Weighted average
 common shares
 outstanding --
 assuming dilution    5,118,398     5,194,786   5,679,437   4,708,759
                      =========     =========   =========   =========