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AMS Health Sciences Sales and Associate Recruitment Up For March.


OKLAHOMA CITY Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm  -- AMS AMS - Andrew Message System  Health Sciences, Inc. (AMEX AMEX

See: American Stock Exchange
:AMM AMM Autorisation de Mise sur le Marche (French)
AMM Autorisation de Mise sur le Marché (French: Commission of Marketing Authorization)
AMM ASEAN Ministerial Meeting
AMM American Metal Market
) today announced a 5% increase in new Free Trial sign-ups over February levels. Free trial sign-ups increased from 7,273 in February to 7,603 in March.

New associate and preferred customers for the month of March totaled 8,814, a 3% increase over a total of 8,538 in February. New business builder associate recruiting, which has been the Company's focus in 2005, increased 29% over February levels. New associates are the driver for future sales and revenues. New associates expand the Company's sales efforts and increase retention of new customers. The Company's internal audits have revealed that monthly product autoships retention are up to five times higher for sales associates as opposed to customer-only autoships. Total sales for March were approximately $1.3 million, a decrease of 7% over February sales of $1.4 million.

During the second half of April AMS Health Sciences will be transitioning the Free Trial program, which has had a good run attracting sales associate leaders, from being highly capital intensive at enrollment to a program that is profitable on a per transaction basis.

Transitioning this Free Trial sales sign-up momentum with a refined Free product program should deliver reduced enrollment expense and higher monthly product autoship retention. The goal is to expand the sales force and improve the quality of business written while lowering expenses moving the Company to profitability.

"Our goal is the focus on the sales force expansion with a streamlined Free Trial program that delivers a unique selling proposition The Unique Selling Proposition (also Unique Selling Point) is the marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.  to our sales force while increasing retention that drives AMS and our sales associate monthly recurring re·cur  
intr.v. re·curred, re·cur·ring, re·curs
1. To happen, come up, or show up again or repeatedly.

2. To return to one's attention or memory.

3. To return in thought or discourse.
 income. The second quarter goal is to execute a plan that will begin to maximize the capital outlay capital outlay

See capital expenditure.
 we have made over the last 12 months, reduce expenses, capital investment and increase margins while also maintaining attractive incentives for sales associates and customers alike," stated AMS Health Sciences President, Mr. David D'Arcangelo.

Since launching its new customer acquisition campaign on March 6, 2004, new sales associates and preferred customers have been added as follows: in 2004, 3,732 in April; 4,778 in May; 5,143 in June; 6,522 in July; 8,751 in August, 10,227 in September, 13,592 in October, 10,587 in November; and 8,113 in December, and in 2005, 8,742 in January; 8,538 in February, and 8,814 in March. These numbers compare favorably to fiscal year 2003 additions of; 997 in April; 1,005 in May; 969 in June; 1,147 in July; 1,318 in August, 1,097 in September, 968 in October, 669 in November, 698 in December; 624 in January 2004; 743 in February 2004 and 3,414 in March 2004.

About AMS Health Sciences, Inc.

AMS Health Sciences, Inc. sells more than 60 natural nutritional supplements Nutritional Supplements Definition

Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet.
, weight management products, and natural skincare products, including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon there·on  
adv.
1. On or upon this, that, or it.

2. Archaic Following that immediately; thereupon.

Adv. 1. thereon - on that; "text and commentary thereon"
on it, on that
, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 5, 2005
Words:614
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