AMS Health Sciences Launches Retail Merchant Division; New Division to Drive Sales by Making Top-Selling Products More Accessible to Consumers.

OKLAHOMA CITY -- AMS Health Sciences, Inc. (AMEX:AMM) today announced that is has launched a new Retail Merchant Division to sell AMS products through health food stores, spas, gyms, privately owned drug and herb shops, as well as professionals involved in alternative health practices. The new sales program has been set up to create a positive cash flow to the Company beginning with the first sale.

AMS products will be sold in retail outlets through a sales program that pays commissions both to the person who places the products as well as his or her up-line. To underscore its commitment to multilevel marketing, AMS does not allow product to be sold below wholesale and has developed a compensation plan that follows its multilevel compensation plan. With the launch of this new division, AMS will use a "sales force" approach to marketing and placing its nutritional and health products. AMS has spent the last several months researching and developing the concept and has field-tested the program in Oklahoma City with a 100% favorable response from the retailers contacted.

"We have been exploring several new sales channels to leverage the strength of our top selling AMS products. We have great products and in our view, the more accessible we can make these products to the consumer, the more effectively we can increase our revenue and cash flow. We have put great thought and research into the structure of this new Retail Merchant Division and we feel it will open new sales growth opportunities for our best network marketing associates, while increasing cash flow for AMS," stated AMS Health Sciences President Mr. David D'Arcangelo.

Ensuring the integrity of the program, AMS associates wishing to participate in the program will be required to train at the AMS National Training Center in Oklahoma City, and must make a full-time commitment to developing the retail program.

About AMS Health Sciences, Inc.

AMS Health Sciences, Inc. sells more than 60 natural nutritional supplements, weight management products, and natural skincare products, including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.