AMS Health Sciences Launches Infomercial Test For Its Patent-Pending AM 5000 Energy and Weight Loss Product.

OKLAHOMA CITY -- Infomercial Promotes Branding, Supports Direct Sales Network and Helps Drive Revenues

In a move to expand its sales channels and further promote brand recognition, AMS Health Sciences, Inc. (AMEX:AMM) today announced that it has launched testing of its AM 5000(TM) infomercial. AM 5000(TM) is a breakthrough patent-pending energy and weight loss product that combines naturally sourced products that interact in a unique way to promote sustained energy as well as help in weight management, all in one pill. AMS Health Sciences recently filed for a patent on its proprietary AM 5000(TM) formula, which targets the $50 billion weight loss industry.

The short-form infomercials, produced in one and two minute segments, started airing on select cable stations across the country on December 27. The company intends to leverage its production costs across television, Internet and e-mail, as well as make the shows available to AMS associates, to minimize risk and expense, and maximize returns. This week, the infomercials will air on stations including ESPN, offering a 30-day FREE trial of AM 5000(TM). After the initial 30-day period, customers are automatically shipped a bottle of product each month at a wholesale price of $30 per bottle. Customers may cancel anytime. AMS Health Sciences is evaluating the infomercials based on a cost-per-call basis as well as a cost-per-customer acquisition basis.

"We are launching infomercials for AM 5000(TM) in January, when demand for weight loss products has traditionally been highest. We believe that we are first to market with a breakthrough product which combines sustained energy release with weight management in one pill. Our product has received the support of such established health professionals as Dr. Robert Nakamura MD, a respected Scripps Research Institute Professor and currently an advisor to AMS, who has compiled research on AM 5000(TM) ingredients and proprietary blend. We are encouraged by sales results so far, understand the risks associated with television marketing and will continue to evaluate the cost-benefit of airing these infomercials," stated David D'Arcangelo, AMS Health Sciences President.

D'Arcangelo continued, "What we are doing by adding infomercial marketing to our network marketing model is very unique in the network marketing industry. By running ads that are designed to both generate immediate revenues for us and build our customer base, we are also benefiting and supporting our direct sales network through increased brand awareness as well as recognition of our AM 5000(TM) product and its benefits. Ultimately we intend to further support our direct sales force by turning over to them customers we acquire through infomercial marketing."

About AMS Health Sciences, Inc.

AMS Health Sciences, Inc. sells more than 60 natural nutritional supplements, weight management products, and natural skincare products, including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.