AMS Health Sciences Expands Upon Its Successful Customer Acquisition Campaign.

OKLAHOMA CITY -- AMS Health Sciences, Inc. (AMEX:AMM):

--Expanded Campaign geared to significantly increase customer and associate acquisition

--Potential to convert a substantial percentage of monthly new customers to new associates

In a move to further capitalize upon its successful new customer acquisition campaign launched in March of 2004, AMS Health Sciences, Inc. (AMEX:AMM) today announced it has expanded the program to include a new customer acquisition campaign as well as adding a new program to convert a large portion of its current customers to sales associates. AMS has experienced significant growth since launching its new customer acquisition program in March of 2004, adding over 60,000 Free Trial customers in a seven-month period. The Company's campaign is driven by a free trail program that allows customers to sample the Company's product free of charge and to continue to receive product on a monthly recurring autoship program.

"As a result of our hugely successful customer acquisition program, we have seen our associates' sales performance improve to levels perhaps unseen in the network marketing industry, with the average producing associate writing 12 pieces of new business in the month of October," stated AMS Health Sciences President, David D'Arcangelo. "We had to expand upon this successful program. We believe our expanded program can convert a substantial percentage of our new monthly free trial customers to associates. This will increase sales associate monthly autoships as well as increase retention rates as associates are retained longer than customers. We believe this expanded program, launched on December 10, will have a positive impact on first quarter fiscal 2005 associate recruiting."

The expanded program includes a two-pronged approach that caters both to new customers and to new associates. New customers are now offered the choice of receiving either or two of AMS's most popular products, on a free trial basis, and being signed up for a monthly recurring autoship program to receive the products automatically on a monthly basis. Customers may cancel at any time. By giving customers the opportunity to choose either the one-product or the two-product program, the Company expects higher numbers of customers signing on for the autoship program. The second prong of the program makes it easier than ever for current customers to become associates. A customer can simply fill in their social security number and direct deposit information to receive sales commissions. This simple process is designed to significantly increase monthly customer-to-associate conversation. Historically, sales associate monthly recurring autoship retention over time is much higher than customer monthly autoship retention

About AMS Health Sciences, Inc.

AMS Health Sciences, Inc. sells more than 60 natural nutritional supplements, weight management products, and natural skincare products, including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.