AMS First-Quarter 2000 Revenues Increase 59.5 Percent.

Business Editors & Health/Medical Writers

OKLAHOMA CITY--(BW HealthWire)--May 10, 2000

Advantage Marketing Systems, Inc. ("AMS") (AMEX:AMM) announced net income for the quarter of $306,716, or seven cents a share, compared to $230,431, or six cents a share, in the same period in the prior year.

Net sales increased 59.5 percent to $7,003,936 in the current quarter, compared to $4,391,930 in the same period in the prior year.

AMS Chairman and CEO John W. Hail pointed out that the Company's dramatic increase in net sales was primarily the result of expansion of the Company's network of independent distributors from 43,300 at March 31, 1999, to 71,700 at March 31, 2000.

Commenting on the outstanding results, Mr. Hail said: "At this rate we are firmly on track to meet our goal of $100 million in sales by 2002. It is no wonder that our stock has received two buy recommendations this year."

Mr. Hail commented on the Company's balance sheet as "remaining very strong." He reported that the Company had cash and marketable securities of $4,176,429 at March 31, 2000, and working capital of $2,313,650. Its ratio of current assets to current liabilities stood at 2.8 to one. Shareholders' equity amounted to $9,975,861, or 87.4 percent of total assets. Long-term debt in the form of capital lease obligations totaled just $173,384.

AMS markets more than 100 natural nutritional supplements, weight management products, skin and hair care products and cosmetics based on herbal-based proprietary product formulations. The Company's products are distributed by more than 71,700 independent distributors.

For more information, visit the Company's web site at www.amsonline.com.

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.

                   ADVANTAGE MARKETING SYSTEMS, INC.
                           AND SUBSIDIARIES

              CONDENSED CONSOLIDATED STATEMENTS OF INCOME
            FOR THE PERIODS ENDED MARCH 31, 2000, AND 1999
                              (UNAUDITED)

                                              Three Months Ended
                                                   March 31,
                                             2000            1999

Net sales                                $7,003,936      $4,391,930
Cost of sales                             4,692,002       3,013,167
    Gross profit                          2,311,934       1,378,763
Marketing, distribution and
 administrative expenses                  1,920,769       1,078,285
    Income from operations                  391,165         300,478
Other income:
Interest, net                                89,401          70,946
Other income                                 14,137            --
    Total other income                      103,538          70,946
 INCOME BEFORE TAXES                        494,703         371,424
TAX EXPENSE                                 187,987         140,993
NET INCOME                               $  306,716      $  230,431
Net income per common share              $      .07      $      .06
Net income per common share --
 assuming  dilution                      $      .05      $      .05
Weighted average common shares
 outstanding                              4,191,772       4,141,014
Weighted average common shares
 outstanding -- assuming dilution         6,163,697       4,488,787