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AMR PC/TV Internet Video Forecast Tops $5.8 Billion by 2011.


Video Streaming See streaming video and video stream. , Increasingly Ad-Supported, is Booming; but Downloads Will Be Biggest Revenue Generator for Content Owners, According to according to
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1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 New Adams Media Research Study

CARMEL, Calif. -- By 2011, advertiser spending on Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer.  streams to PCs and TVs will approach $1.7 billion, but movie and TV downloads will generate consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level.  of $4.1 billion, according to Adams Media Research's new strategic analysis, Video on the Internet: Ad-Supported Streaming and Download-to-Own.

"The Internet is going to revolutionize the business of video distribution," said AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12.  president Tom Adams “Tom Adams” redirects here. For other people known as Tom Adams, see Tom Adams (disambiguation).

Tom Adams (born 1926) is an illustrator most famous for his Agatha Christie paperback cover designs.
, "But in all the excitement about product launches by Wal-Mart, Amazon and Apple, people are getting giddy about how fast it will happen. We felt it was time to develop a rational set of projections, analyzing the ad-supported and download-to-own markets for both movies and TV shows in light of what the industry has learned in the past three decades of video distribution shifts."

AMR's analysis points to a period of experimentation 2007-2009, during which the ad-supported model will predominate. But as significant numbers of homes connect their TVs to the Internet, consumer spending on downloaded movies and TV shows should expand rapidly and exceed ad spending substantially by 2011.

About Video on the Internet

AMR's Video on the Internet: Ad-Supported Streaming and Download-to-Own examines advertising and download spending on film, TV, and other forms of Internet-based video content, including music videos, sports and informational videos, and user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as  - providing insight into the trends affecting growth in the market and forecast data for the five years from 2006-2011.

AMR's Video on the Internet report and Internet Video model (in Excel format) are available for immediate download--separately or as a discounted package--via the company's web site at www.adamsmediaresearch.com. Journalists working on related stories may contact Mike Gallardo (miguel@adamsmediaresearch.com) for quotes, additional data points, and charts and tables.

About Adams Media Research

AMR compiles and analyzes financial and U.S. market data on film entertainment and related media markets, and analyzes new digital media technologies and their likely impact on the industry.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 21, 2007
Words:341
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