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AMI-Partners' Study Shows India SMBs Spent US$317 Million on Printers in the Past 12 Months.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Access Markets International (AMI) Partners, Inc.

--India SMBs Emerge as an Important Market for Printers over the Next Five Years; A Robust Growth Rate (CAGR CAGR

See: Compound Annual Growth Rate
) of 22% Has Been Predicted for Printer Spending

--Dot Matrix and Inkjet Currently Dominate India SMB Markets See SMB.  and Laser Printers Made Noticeable Inroads inroads
Noun, pl

make inroads into to start affecting or reducing: my gambling has made great inroads into my savings

inroads npl to make inroads into [+
 among India MBs

Total spending on printers by India small and medium businesses (SMBs) exceeded $300 million over the last 12 months, and is expected to grow at a CAGR of roughly 22% over the next five years. The increased availability of low-cost printers coupled with the adoption and usage of integrated printing solutions has resulted in significant cost savings to India SMBs. The India SMB market is currently dominated by inkjet and dot matrix printers A printer that uses hammers and a ribbon to form images out of dots. It is widely used to print multipart forms and address labels. Also known as a "serial dot matrix printer," the tractor and sprocket mechanism in these devices handles thicker media better than laser and inkjet printers. ; however, many India SMBs are adopting color solutions as well. Today, 26% of India MBs have adopted color laser printers A laser printer that prints in color using four toner cartridges (CMYK) of cyan, magenta, yellow and black. The colors are applied one at a time to the drum and are then adhered to the paper. See printer. , which account for 12% of their current installed base.

The above findings were released today by New York-based Access Markets International (AMI) Partners, Inc., a leading consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 that specializes in IT, Internet, telecommunications and business services market intelligence -- with a strong focus on global small and medium business (SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. ) enterprises. AMI-Partners conducts the industry's most comprehensive annual tracking surveys of SMBs in 20 countries, including North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  (the U.S. and Canada); Europe (the U.K., France, Germany, Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. , Poland and Russia); Asia-Pacific (Australia, China, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , India, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand); and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  (Mexico and Brazil).

India Small Businesses will be the main driver for printer market growth

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 AMI's study, total printer spending by India SBs amounted to $285 million in 2004. The manufacturing (28%), professional business services (20%) and other services (20%) sectors drove nearly 70% of this total spending. Analysts predict a 24% growth in expenditures over the next five years. "The economy's impact on the India SB market during the last 12 months has been excellent," said Partha Sengupta, analyst at AMI-Partners. Over 65% of all India All India is a phrase used to refer the all the states/regions of India together, esp. during the pre-independence days of India. During the period "All India" essentially included what is now as separate nations such as Pakistan, Bangladesh.  PC SBs experienced an increase in their annual revenues during the last twelve months, with over one in four reflecting an annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 revenue growth rate exceeding 10%. The trend will continue in the next year as shown by AMI data. AMI's study revealed that 37% of India PC-owning SBS plan to expand their workforce and 9% of them expect to open new branches over the next year. A total of approximately 0.3 million printers is likely to be purchased by India small businesses in the next 12 months. "India Small businesses will play a significant role in total printer shipments over the next 12 months" said Mr. Sengupta. AMI's study shows that 13% of India PC small businesses use color laser printers currently. "The price of an entry-level laser has been slashed and will likely attract the price-conscious small business market very soon," observed Mr. Sengupta.

India Medium Businesses have taken strong strides into the laser arena

The price war among printer vendors has widened options for India medium businesses. This segment now has a range of printing devices to choose from within an affordable price range. Attempts to grab a larger share of the India printer market have forced companies to offer lower prices. Since the off-take from large corporations slowed down, vendors are seeing tremendous growth opportunities for printers in the India SMB segment.

Total printer expenditures by India MBs amounted to $32 million in 2004. The manufacturing and FIRE/professional/other services sectors drove more than 85% of this total spending. Though dot-matrix printers are the most highly penetrated (71%), followed by inkjets (70%), deployment of laser printers is quite significant among India medium businesses. Color and monochrome laser are used by 26% and 21% of India MBs, respectively. "In the laser technology segment, increasing demand for color printing “colour separation” redirects here. For other uses, see colour-separation overlay.
Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing).
 equipment fuels constant competition among manufacturers and is leading to a decrease in the average sales price." said Mr. Sengupta.

HP retains the printer crown in the India SMB space

AMI's 2004 survey reveals that HP continues to be the market leader in the India SMB printer space with 72% and 51% market share among these MBs and SBs, respectively. By offering customized printing solutions, HP is enabling India MBs to bring mission-critical printing tasks in house, resulting not only in cost savings, but also increased productivity, efficiency and customer satisfaction. HP's initiative extends beyond products and technology to include partnerships, solutions and services, with capabilities designed to meet the needs identified by India SMB customers. HP has presence in 75 India cities with 1,000 retail partners in the top eight cities and a franchise model where the company provides infrastructure. "Apart from technology, their infrastructural strength has given them mileage in the India market" said Mr. Sengupta. "HP recognized the issues, and offered a solution to meet the specific needs and concerns of the franchisee," observed Mr. Sengupta. Epson, TVSE and Wipro are three other major players in the India SMB space as shown by AMI's study.

About Access Markets International (AMI) Partners, Inc. (AMI-Partners)

AMI-Partners specializes in IT, Internet, telecommunications and business services strategy, venture capital and actionable market intelligence -- focusing on global small and medium business (SMB) enterprises. The AMI-Partners mission is to empower its clients for success with the highest quality data, business planning and "go-to-market" solutions. AMI was founded in 1996 under the name of Access Media International (USA), Inc. by Andy Bose, a former group vice president at IDC. Since its inception, the firm has built a world-class management team, each with ten to fifteen years' experience in IT, telecom, online communications and multimedia.

AMI-Partners has helped shape the go-to-market SMB strategies of more than 150 leading IT, Internet, telecommunications and business services companies over the last eight years. The firm is well known for its IT and Internet adoption-based segmentation of the SMB markets; its annual retainership services based on global SMB tracking surveys; and its proprietary database of several thousand SMBs in the U.S., Europe, Asia-Pacific and Latin America. The firm invests significantly in collecting survey-based information from several thousand SMBs annually, and is considered the premier source for global SMB trends and analysis.

For more information on AMI-Partners or our global SMB surveys, please visit www.ami-partners.com or call 212-944-5100.
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Publication:Business Wire
Date:Mar 3, 2005
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