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AMI Semiconductor Taps Soanar for Support in Australia and New Zealand; Distribution Agreement with Technical Specialist Delivers Design-in and Application Engineering Support.


POCATELLO, Idaho Pocatello (IPA: [po kə tɛ lo]) is the county seat and largest city of Bannock CountyGR6  -- AMI Semiconductor AMI Semiconductor is a company engaged the design and manufacture of customer specific integrated circuit solutions, including solutions for the automotive, medical and industrial markets. Among its products are products that integrate processing of analog and digital signals.  (Nasdaq:AMIS A·mis   , Kingsley 1922-1995.

British writer best known for his novels, including Lucky Jim (1954) and Jake's Thing (1978).
), a designer and manufacturer of state-of-the-art integrated mixed-signal and structured digital products, has announced the appointment of Soanar Pty Ltd PTY LTD Propriety Limited (company structure in Australia)  as a distributor and technical representative for the company in Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. .

The agreement supports the AMIS growth strategy for its business in the Asia Pacific region by strengthening its local engineering resources and support to existing and future AMIS customers. Soanar was selected because of its ability to deliver design-in and application support, its strong focus on AMIS target markets and an existing portfolio of services that complement the AMIS technology offerings.

"With its strong local presence; its focus on our core automotive, industrial, medical, and communications markets; and experienced product specialists and field application engineers, Soanar is perfectly positioned to meet the needs of AMIS customers in Australia and New Zealand," said Tony Liang, vice president of Asia Pacific sales for AMI Semiconductor.

"Soanar is well known for its strong in-house engineering capability as a specialist distributor, and is well positioned to deliver design-in and engineering support for AMIS technology in Australia and New Zealand, along with world class Supply Chain Management solutions via Soanar Advantage," said Bob Crabbe, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for Soanar. "In addition, the AMIS technology, which includes mixed-signal ASSPs and ASICs, complements other products on the Soanar linecard from leading manufacturers such as Linear Technology and NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
."

About AMI Semiconductor

AMI Semiconductor (AMIS) is a leader in the design and manufacture of silicon solutions for the real world. As a widely recognized innovator in state-of-the-art integrated mixed-signal products, mixed-signal foundry services and structured digital products, AMIS is committed to providing customers with the optimal value, quickest time-to-market semiconductor solutions. Offering unparalleled manufacturing flexibility and dedication to customer service, AMI Semiconductor operates globally with headquarters in Pocatello, Idaho, European corporate offices in Oudenaarde, Belgium, and a network of sales and design centers located in the key markets of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and the Asia Pacific region.

About Soanar

Soanar distributes and adds value to a range of products from some of the world's best-known manufacturers and provides market coverage via sales offices in every major Australian mainland city as well as Auckland and Christchurch in New Zealand.

Soanar's HQ is located in Melbourne, Australia and Soanar's warehousing and distribution facilities are centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 in Sydney, Australia. A sophisticated real-time on-line MIS system links all offices across Australia, New Zealand, as well as those of our associated Soanar companies in Singapore, Malaysia and India. This network enables a fast and powerful free flow of information thus optimizing customer service levels.
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Publication:Business Wire
Date:May 2, 2005
Words:429
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