AMF Bowling Selects Applix iEnterprise for CRM Solution; World's Largest Owner & Operator of Bowling Centers Enhances Customer Service & Integrates ERP System.WESTBORO, Mass.--(BUSINESS WIRE)--Oct. 27, 1999-- Applix(R) Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :APLX), announced today that AMF AMF ACE (Allied Command, Europe) Mobile Force AMF Autorité des Marchés Financiers (French) AMF Action Message Format AMF Arab Monetary Fund AMF Asian Monetary Fund AMF Autocrine Motility Factor Bowling, Inc. has implemented Applix iEnterprise as its Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solution. AMF Bowling is the world's largest bowling equipment manufacturer and bowling center operator, providing support to over 550 bowling centers and 2,000 customers. AMF Bowling plans to implement the Applix iEnterprise CRM solution in phases, having gone live with Applix iService for Customer Support. Additional implementation phases include iHelpdesk for internal IT Support, iService for Project Management and Field Service and iSales inside and field sales and marketing. International deployment is planned for 2000. "AMF Bowling selected Applix's CRM solution after an in-depth evaluation of the leading CRM software systems based on iEnterprise's rich, out-of-the-box CRM capabilities, customization flexibility, scalability and rapid implementation." said Denise Carpenter, Project Manager with AMF Bowling. "As part of a multi-phase solution, iEnterprise will enable us to replace our current support information system, integrate the Applix iEnterprise with our JD Edwards See J.D. Edwards. ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. system, provide future scalability and functionality for sales and other customer-related departments and allow future distributor and customer access. "Applix iEnterprise will continually help us improve our customer driven performance." stated John Walker, AMF Bowling Vice President of Sales. "AMF Bowling will benefit from the many advantages of Applix iEnterprise by providing them with a production ready customer support solution that has been implemented in a fraction of the time required by other high end CRM software providers." said David Golan, Applix's Vice President of iCRM Solutions. "AMF Bowling will have the ability to increase productivity, make better informed business decisions, respond quicker to their customers questions and problems and increase their customers overall satisfaction level." About Applix, Inc. Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., develops, markets and supports web-based, front office business solutions, which allow organizations to improve decision-making and corporate productivity. The Front Office Business Solutions include a suite of thin-client Customer Relationship Management (iCRM) applications, which include the Applix iEnterprise and iEnterprise Anyware product lines, and a set of real-time Business Intelligence applications, which include the Applix iTM1 product line. In addition to its Front Office Business Solutions, Applix's Linux Division is a leading provider of productivity and analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. for the Linux, UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). and Microsoft platforms. Applixware Office is a leading office suite designed for and integrated with the Linux and UNIX environments. Applix SHELF is an open source application development and deployment system. With Applix Anyware, applications are deployed to any standard web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. using Java. Smartbeak.com is Applix's Linux customer support and collaboration web site. More information can be found at http://www.applix.com and http://www.linux.applixware.com About AMF Bowling, Inc. AMF Bowling, Inc. (NYSE NYSE See: New York Stock Exchange :PIN) is the largest bowling equipment manufacturer and owner and operator of bowling centers in the world. The Company currently has 545 bowling centers throughout the world, with 418 centers in the U.S. and 123 centers in 10 countries. AMF Bowling is also a world leader in the manufacturing and marketing of additional family fun and recreation products including the PlayMaster and Renaissance brands of billiards billiards, any one of a number of games played with a tapered, leather-tipped stick called a cue and various numbers of balls on a rectangular, cloth-covered slate table with raised and cushioned edges. tables and owns the Michael Jordan This article is about the former basketball player. For other uses, see Michael Jordan (disambiguation). Michael Jeffrey Jordan (born February 17 1963) is a retired American professional basketball player. Golf Company. Visit AMF Bowling on the Internet at www.amf.com Notes to Investors: This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1998 for a list of factors as discussed under "Risk Factors ". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events. All trademarks, registered trademarks, and service marks are the property of their respective owners. |
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