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AMES LAUNCHES HOLIDAY DONATION CAMPAIGN

 AMES LAUNCHES HOLIDAY DONATION CAMPAIGN
 ROCKY HILL, Conn., Nov. 20 /PRNewswire/ -- Needy children, who might


otherwise wake to a bleak Dec. 25, just may get that special toy or clothing they're wishing for, if Ames Department Stores, The Salvation Army, American Express and concerned people can make Ames' new holiday donation program a success.
 Ames hopes that its "Share Because You Care" donation program, which identifies the needs of individual children, will encourage people to make the holidays happier for youngsters in need in each community in which the company operates.
 The discount department store chain will collect toys and clothing at its 448 stores, six distribution centers and Connecticut corporate office. The Salvation Army, widely recognized for its work with needy children and families, will handle distribution of the items to the identified children. American Express underwrote the procurement of support materials for the program.
 Col. Leon Ferraez, Salvation Army director of national communications, said, "The Salvation Army is pleased to work with a company such as Ames, which has an obvious concern about giving something back to the community."
 Stephen L. Pistner, Ames' chairman and chief executive officer, said, "This program is a reflection of our efforts to improve the quality of life in our communities. We're encouraging all Ames associates to 'share because they care.'"
 Each Ames store will have a special Share Because You Care "tree" with donation cards supplied by The Salvation Army. Each card will detail a specific item from an individual child's "wish list."
 To participate, a person takes the bottom half of a donation card, purchases the item or brings the item (it must be new) to the store. Cashiers will bag the donated item separately and attach the donation card to the bag. The bag is then placed in a specially marked drop box.
 Donated items will be collected regularly by The Salvation Army, which also will work with other local service organizations to ensure maximum distribution and avoid duplicating efforts.
 -0- 11/20/91
 /CONTACT: Bill Roberts of Ames Department Stores, 203-257-2666/ CO: Ames Department Stores ST: Connecticut IN: REA SU: SH -- NY036 -- 5372 11/20/91 11:20 EST
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Publication:PR Newswire
Date:Nov 20, 1991
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