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AMERITECH UNVEILS NEW SIGNATURE

 CHICAGO, April 21 /PRNewswire/ -- The new Ameritech (NYSE: AIT) is getting a new identity, consistent with the company's plan to boldly transform its business around customers and market under a single brand name, Ameritech.
 At the company's annual shareowners meeting in Chicago, Chairman and Chief Executive Officer William L. Weiss today unveiled a vibrant new corporate signature -- a blue logotype encircled by a sweeping red orbit -- replacing the company's 10-year-old brown and tan logo.
 "This is a different company than before," Weiss told shareowners. "We need a new face to our various publics."
 During the meeting, the chairman outlined Ameritech's plan to transform from a geographically based structure to one organized around customers. Twelve new business units are being formed by early 1994, each of which will use the new identity. Over the next year and a half, the new logo will appear on company buildings, vehicles, stationery and materials, wherever the logos for Ameritech and its subsidiaries appear today.
 Weiss told shareowners that Ameritech's top-to-bottom restructuring, coupled with bold proposals it has made in the regulatory arena, put the company "on the threshold of a wonderful and productive future." He predicted that by regrouping around customers, Ameritech is likely to realize substantially higher revenues.
 "Times have changed and so must we, or we'll end up like so many large companies today who made the mistake of clinging to old ways in a storm of change," he explained.
 According to Weiss, Ameritech's sweeping proposal with the Federal Communications Commission to bring competition to every part of telecommunications in its region is getting widespread discussion across the
country. Regulators and thought leaders, he said, are impressed with "its originality, its fairness, its focus on the customer, and its consistency with the national agenda."
 Ameritech is seeking to open local telephone service -- its core business -- to full competition. In exchange, the company plans to provide new services, such as long-distance service and cable television.
 Weiss said if the nation is to achieve an advanced, state-of-the-art telephone network, all of the talent and capital resources of the industry must be employed. "That's why all the players have to be put on the field and doing their part. And that in turn is why the public interest will best be served by full competition."
 Ameritech is the Chicago-based communications and advanced information services company serving about 12 million customers primarily in the Midwest. It also has operations in New Zealand, Poland and other international areas. Its 1992 revenues were $11.2 billion.
 -0- 4/21/93
 /CONTACT: Steve Ford, Ameritech, 312-750-5205, or Laura Littel, 312-750-5219, both of Ameritech/
 (AIT)


CO: Ameritech ST: Illinois IN: TLS SU:

SB -- NY074 -- 8764 04/21/93 12:50 EDT
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Date:Apr 21, 1993
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