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AMERIGROUP has Quality in the Bag.

VIRGINIA BEACH, Va.--(BW HealthWire)--Oct. 19, 1999--

Managed Health Care Company Reminds Associates

That Quality Begins With You

As part of its week-long celebration of National Healthcare Quality Week (NHQW), AMERIGROUP Corporation has asked its more than 750 Associates nationwide to remember that Quality Begins With You.

To kick-off NHQW (Oct. 18-23), AMERIGROUP(R) has distributed Quality Kits -- made out of white paper bags and eight fun items -- to help launch A Celebration of Excellence, this year's company theme for NHQW.

From a pin to remind Associates to stay sharp to a Snickers(R) Bar that reminds them to take time to laugh, the items in the Quality Kit are designed to motivate, entertain and promote quality. The bag and its contents are used to "keep it all together and to give them food for thought."

Throughout its weeklong celebration, AMERIGROUP is using educational presentations about excellent customer service as well as REALStories that describe actual events involving Associates who have gone "above and beyond" in serving health plan members.

"We want to encourage and recognize Associates for incorporating REALExcellence into their daily work," said Nadine Crotts, associate vice president, quality management at AMERIGROUP Corporation. "Our ultimate objective is that Associates develop a new perspective on quality performance and remember that quality also means taking care of themselves in order to better help others."

In support of its company-wide quality initiative, AMERIGROUP introduced REALExcellence, a program to promote quality and excellence in all company activities that help improve the lives of its members and their communities.

NHQW recognizes and celebrates quality achievements in the medical community. It is sponsored by the National Association for Health Care Quality, the nation's leading organization for health care quality management professionals.

A leader in managed health care services for the public sector, AMERIGROUP Corporation ( is the largest private company providing health care coverage exclusively to low-income families. The company operates in the District of Columbia, Illinois, Maryland, New Jersey, and Texas, and serves more than 225,000 Medicaid and CHIPs recipients nationally, of which more than 160,000 are children. The company is headquartered in Virginia Beach, Va.

Components of Quality Kit

-- A Pack of Gum to remind you to stick with it.

-- A Candle to remind you to burn brightly.

-- A Book of Matches to light your fire when you feel burned out.

-- A Tootsie Roll to remind you not to bite off more than you can chew.

-- A Pin to remind you to stay sharp.

-- A Starburst to give you a burst of energy on those days you don't have any.

-- A Snickers to remind you to take time to laugh.

-- A Chocolate Hug to remind you that you are appreciated.

-- A Bag to help you keep it all together and to give you food for thought.
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Publication:Business Wire
Date:Oct 19, 1999
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